Hangaëlle Mucuiu Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Client: NestleResponsible for team management, strategic planning & execution of all search activity.

Toronto, Ontario, Canada

Clients: Rogers Home, Fido Home Internet & chatr mobile• Client management and education (on all things search)• Team management and training• Build, manage & optimize Google Ads accounts for Search• Deliver performance based insights for bi-weekly, monthly and quarterly presentations to client• Testing strategies and new betas to improve performance• Creating and updating SA360 dashboards• Analyzing metrics and monitoring trends in market to inform strategy• Create ad copy, sitelinks, callout extensions in both EN & FR• Conduct bi-weekly SQRs in both EN & FR• Create keyword lists in both EN & FR

Toronto, Canada Area

Client: Bank of Montreal• Build, manage & optimize Google Ads accounts for Search and Discovery• Create ad copy, sitelinks, callout extensions in both EN & FR• Conduct bi-weekly SQRs in both EN & FR• Create keyword lists in both EN & FR• Account pacing & budget management• Management of Prisma campaigns for billing of invoices• Weekly insights to client via calls as well as monthly in-depth analysis of Search performance• Communicate with clients via email, discussing account performance, strategy and potential optimizations• Creating and updating SA360 dashboards• Analyzing metrics and monitoring trends in market to inform strategy

Toronto, Canada Area

• Coordination with media partners• Campaign planning• Running social campaigns and optimizing based on previous learnings• Creating UTMs & digital trafficking instructions for banners provided by clients• Generating monthly & biweekly reports for clients using DCM, Ninjacat, Tapclicks, FB Ads Manager Insights, Google Analytics & Sizmek• Keeping budgets & benchmarks updated as campaigns run• Pulling BCR's, draft and live billingCurrent clients include: Harry Rosen, TradeRev, Diabetes, IQ Office Suites, Fujifilm, CPA, Wow Tech.Previous clients include: Fidelity Investments.

Toronto, Canada Area

• Managed all social accounts for brand• Created campaign templates using Canva• Created Instagram grid and scheduled posts using Plann• Created email marketing campaigns using MailChimp• Used insights from Business Manager (for Facebook & Instagram) to create paid media campaigns• Produced social media reports to gain insights on effectiveness of campaigns and to influence future marketing strategies• Created print ads for brand to be published in Autostrada magazine• Planned and assisted with photoshoots for brand campaigns & digital content• Planned Soren event in collaboration with The Maverick Social • Worked with local businesses on cross-promotion initiatives• Kept in communication with past clients through social media channels

Eaton Center / Toronto, Ontario

• Trained department staff on company standards and merchandising directives• Analyzed department business results & studied current trends to influence the execution of all visual merchandising strategies, including mannequin styling • Created department schematics as directives for the execution of fixture & merchandise placement changes within a department• Led student tours throughout the store to educate students on what the role of a visual merchandiser is• Set up in-store displays for promotional events and holidays

Eaton Center / Toronto, Canada

• Trained employees on effective sales strategies & visual merchandising strategies• Analyzed store business results to set daily sales goals for all employees• Carried out monthly reviews with all employees • Set up window installations & executed all merchandising and styling directives from head office

Toronto, Canada

• Sent out newsletters to existing and potential clients using Mailchimp• Prepared and cued future instagram posts using Hootsuite• Scouted locations for photoshoots, created call sheets & obtained permits for shooting downtown• Assisted photographers on set• Reached out to agencies to book models

Eaton Center & Yorkdale Mall / Toronto, Canada

• Trained employees on company standards and practices• Analyzed store business results and placed orders based on results and inventory levels• Created daily zone charts to assign employees to particular area of store/task• Executed merchandising directives from head office • Conducted group interviews with prospective hires• Participated in the successful execution of the Vancouver store opening

Honours Bachelor Of Applied Science (Basc), Major In Psychology, Minor In Computer Science & Minor In Linguistics

Activities and Societies: Computer Science Student Union (Public Relations)

Certificate, Marketing

Ib Diploma & Higcse