As a Digital Marketing Specialist at Infosty Technologies LLC, I oversee the complete strategic and operational aspects of digital marketing initiatives. Highlights of my responsibilities are as follows:1. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.2. Maintaining our social media presence across all digital channels.3. Measuring and reporting on the performance of all digital marketing campaigns.4. Decide on appropriate placement of ads.5. Publish digital marketing content online.6. Optimize paid advertising campaigns using SEO and other tools.7. Create reports on the growth and analytics of campaigns.8. Working with other department heads and staff to discuss plans and marketing strategies.9. Collaborating with finance staff to set and stay within budget.10. Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.11. Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.12. Execute on-page & off-page optimizations.13. Collaborate with SEO managers and other in-house marketing teams.14. Collaborate with developers and product teams to implement necessary features and changes.15. Track٫ report٫ and analyze website analytics and PPC initiatives and campaigns.16. Research and analyze competitor advertising links.17. Perform keyword research and competitive analysis.18. Understand and implement technical SEO audits and changes

In my role as Digital Marketing Manager, I was responsible for the following:1. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising2. Maintaining our social media presence across all digital channels3. Measuring and reporting on the performance of all digital marketing campaigns4. Decide on appropriate placement of ads5. Publish digital marketing content online6. Optimize paid advertising campaigns using SEO and other tools7. Create reports on the growth and analytics of campaigns8. Working with other department heads and staff to discuss plans and marketing strategies9. Collaborating with finance staff to set and stay within budget10. Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums11. Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.12. Execute on-page & off-page optimizations13. Collaborate with SEO managers and other in-house marketing teams14. Collaborate with developers and product teams to implement necessary features and changes15. Track٫ report٫ and analyze website analytics and PPC initiatives and campaigns16. Research and analyze competitor advertising links17. Perform keyword research and competitive analysis18. Understand and implement technical SEO audits and changes