Hussein N. Abdalla Email and Phone Number

Provided branding and marketing consultancy for various startups and established companies, including developing a new brand for KFC MENA aimed at the gaming market. Transformed brands such as Aurora50 and Pathway20, and improved customer experience for Aladdin by redesigning its UI/UX.

Led the regional marketing for Domino's in five markets, overseeing all marketing functions including strategy, brand, media, digital, CX, CRM, and social media. Improved digital media ROI by 17% and increased customer retention by 14% through strategic marketing and CRM initiatives.- Defined brand vision and positioning by aligning with market trends and customer feedback.- Developed product and pricing strategies based on market demand and customer satisfaction.- Designed… Show more Led the regional marketing for Domino's in five markets, overseeing all marketing functions including strategy, brand, media, digital, CX, CRM, and social media. Improved digital media ROI by 17% and increased customer retention by 14% through strategic marketing and CRM initiatives.- Defined brand vision and positioning by aligning with market trends and customer feedback.- Developed product and pricing strategies based on market demand and customer satisfaction.- Designed, planned, and oversaw multi-channel marketing campaigns in 5 markets.- Planned and monitored marketing budgets and media plans, tracking expenses and performance.- Provided market insights and competitive analysis, leading to a 15% increase in product sales.- Mentored and motivated team members, resulting in a 20% increase in productivity.- Determined and tracked KPIs for the Marketing Department, reporting outcomes to senior management.- Revamped marcomms strategy by conducting market research and audience analysis.- Launched Domino’s Expo 2020 campaign with strategic partnerships, under tight budget and timeline.- Improved Digital Media ROI by 17% through targeted ad campaigns and optimized ad spend.- Increased customer retention by 14% by implementing a comprehensive CRM system. Show less

Managed and developed the du and EITC brand portfolio, leading to a 134% increase in brand value to $2.5 billion. Achieved significant cost savings and multiple awards for brand development and design while ensuring consistent brand execution across key touchpoints.- Achieved AA+ Brand Strength Index and 75% improvement in brand consistency.- Won 7 Transform MENA Awards for brand development and design.- Achieved 92% cost savings by overhauling the brand’s packaging system.-… Show more Managed and developed the du and EITC brand portfolio, leading to a 134% increase in brand value to $2.5 billion. Achieved significant cost savings and multiple awards for brand development and design while ensuring consistent brand execution across key touchpoints.- Achieved AA+ Brand Strength Index and 75% improvement in brand consistency.- Won 7 Transform MENA Awards for brand development and design.- Achieved 92% cost savings by overhauling the brand’s packaging system.- Defined brand and design strategy with executive leadership.- Aligned du’s business and brand strategies, positioning it as a leading company in the UAE.- Directed internal and external creative teams across design disciplines.- Ensured consistent brand execution across key touch points, driving brand value.- Refined du’s design and communication system based on user feedback and market trends.- Acted as brand advocate, ensuring adherence to guidelines and best practices. Show less

Led design projects for key clients, including du telecommunication, and ensured consistency with brand guidelines. Pitched and worked on brand development projects for several high-profile clients, delivering tailored branding solutions.

Designed various publications and supplements, collaborating with editorial teams and adhering to publication standards. Produced high-quality designs for clients such as Etisalat, The Economist, and Gulf Air.

Built a design studio from the ground up. Took on multiple roles including company management, sales & marketing, project management and design.

Led the editing process for regional television shows and commercials, ensuring high-quality output. Collaborated with producers and directors to ensure each episode was perfectly edited and color corrected.

Developed brands and designed websites for several clients, ensuring alignment with brand guidelines and marketing objectives. Managed the production of various advertising materials for L'Oréal Middle East.

Worked as designer on several post-production projects, including editing and animation.