Advising clients on strategic campaign measurement & optimizationsUpselling & cross-selling Clairitas Identify, Optimize, & Deliver solutions to help advertisers & agencies identify their best customers, optimize multi channel campaigns utilizing proprietary attribution & incrementality methodology.Q2 2022 Limelight Award Winner

Key Accomplishments- Contributed to over $3.4 million in sales revenue in 2017, and over $3.6 million in sales revenue from January to October of 2018- Automated monthly Adobe Omniture reporting to allow seamless updating of sales proposals- Established a consumer expenditure database searchable by zip code and spending category- Created mapping reports to match local, regional, and national Gannett properties to client's targeted audienceCore Responsibilities- Responsible for the management of integrated marketing solutions (with a focus on digital and mobile media), research, analysis, creative solutions and strategy based on market-specific industry and core customer information for specified clients; taking the gathered information in combination with audience-based selling principles and applying it to recommendations for such clients in the form of data, digital and creative solutions and sales presentations to grow and/or maintain existing revenue and drive measurable results.- Work in partnership with advertising sales account executives to develop and present integrated marketing solutions to help clients achieve annual segment market share and incremental revenue growth targets.- Manage pipeline development performing necessary research, needs analyses within specific industries and compile core customer information for specified account segments.

Key Accomplishments- Automated monthly and quarterly reporting for 3 different clients, making the report generating process more efficient by shaving 1 week off of the turnaround time.- Worked with various partner agencies to consolidate reporting metrics, streamlining the quarterly reporting for a Big Pharma client to focus on key KPIs which led to more valuable insights and actionable recommendations and measureable improvement in their current market share- The first analyst on the Rockfish Marketing Analytics team to lead the set-up of tagging implementation on a Salesforce cloud app to assess sales reps’ utilization of sales assets in order to identify strengths and opportunities of the tablet apps as a tool for successCore Responsibilities- Weekly, monthly and quarterly reporting of digital traffic performance via Adobe Omniture and Google Analytics for a variety of clients ranging from big pharma to non-profits to entertainment- Generating insights and recommendations for ad-hoc requests including but not limited to: mobile app usage, user flow analysis of mobile apps and of websites to identify gaps and opportunities in layout and design, yearly app and site performance- Assessment of websites both pre- and post-redesign to identify opportunities to elevate insights available by in-depth tagging audits and user flow analyses; results of which identify key solutions for clients to better understand consumer behavior with their online product suites

Key Accomplishments• Led the assessment of newsroom content and its impact on single copy sales and subscriber perceptions, and collaborated with the Editor/Vice President, Publisher, and Consumer Sales and Marketing Director to develop an innovative approach to the survey data, empowering the newsroom to develop an insights-driven content strategy to grow reach among the target audience• Streamlined digital analytics reporting from a large and complex excel sheet deliverable to a one page, automated infographic to be incorporated into sales pitch decks by the advertising sales team• Led the categorization of the Keys Universe sales prospect database (over 4,000 listings) using statistical analysis to segment and identify key accounts with the highest spending potential for the advertising sales departmentCore Responsibilities• Monthly reporting of digital traffic performance via Adobe Omniture and comScore for 13 properties within the Gannett corporation• Generating insights and recommendations for ad-hoc requests including but not limited to: audience segmentation, consumer spending analysis by zip code, target consumer segmentation and profiling, online and purchasing behavior, and specific advertisement’s performance• Team trainer of incoming analysts in the region for monthly analytics reporting, Nielsen tools (Scarborough, SMS), statistical database analysis, and generating actionable insights and recommendations based on market research results• Leader of the email marketing campaign to assess consumer motivation for starting or stopping subscriptions to the Cincinnati Enquirer, Indianapolis Star, and Louisville Courier-Journal, utilizing Exact Target to send biweekly surveys to subscribers, analyzing the results on a quarterly basis, and communicating the results with the leadership teams of these properties

Key Accomplishments• Led the analysis of the test/re-test reliability of Nielsen Neuro’s static image testing methodology (key metrics and heatmaps), and worked with the client and Neuroscientist to develop a new analysis method, empowering the client to re-open the doors for package, shelf, and print testing after a 7 month hold (forecast of over $1 million in revenue as a result)• Led the creation of a historical database for every package, shelf, and print ever tested in the Nielsen and client contract (over 1,000 stimuli reconciled) • Talent Acquisition liaison to Wright State University through the Employee Resource Group: Abled and Disabled Employees Partnering Together. Represent Nielsen at university recruitment and career development events to generate interest in joining the companyCore Responsibilities• Team trainer for shelf, package, print, and website analysis, financial reporting, and proposal writing• Manage teams throughout the market research study process from the kickoff call to delivering the end results to the client; working with: clients, lab operations, recruiters, data processing teams, and all levels of management• Generate insights and actionable recommendations based on consumer implicit behavior and eyetracking response to different campaign touchpoints, including: TV copies, new product packaging, shelf displays and planograms, websites, and prints• Manage and assist with multiple market research projects of different sizes, ranging in revenue from $8000 to over $1 million• Communicate with the clients at each stage of the research project from initial idea communication to follow-ups for deliverables• Responsible for financial reporting on project-to-project basis to ensure accurate reporting and forecasting• Responsible for maintaining weekly project tracker used by both the client and internal client service team for accurate and up-to-date information on the status of each project, from ideation to completion

Key Accomplishments• Assisted in the set-up and validation process of the Cincinnati Neurolab, leading to an ongoing successful lab operations team referred to as the “gold standard” • Implemented a database of every client study ran through the Cincinnati location and globally used cross-functionally by: Client Services, Lab Operations, and the clientsCore Responsibilities• Responsible for all aspects of conducting market research studies including data collection and interaction with the study participants as well as continuously monitoring the incoming data• Collect EEG and physiological data from research participants while viewing marketing material and/or product designs• Led study design implementation, including set-up, validation, and archival• Maintained lab equipment and troubleshoot equipment problems to ensure subject data retention and smooth study execution• Responsible for the inventory tracking and supply ordering

Monitored the integrity of the nervous system during various surgical procedures.