Founder of a boutique photojournalism agency focused on capturing compelling narratives that bridge cultural understanding and shed light on underreported stories from around the world through film and photography.

Square

Worked directly with leadership to build and scale a F&B consumer marketplace (Square Local), Block's first network-wide. Cash back program designed to connect Block's two largest ecosystems and unlock new customer acquisition channels- Designed the marketing team's first generative AI product for generating personalized copy for sellers marketing emails- Helped build and design a gamification strategy using bonuses and notifications to boost engagement and reduce churn- Worked directly with PM's, PMM's and designers to make product decisions based on users' behavioral data- Designed and developed an in-house email marketing system for user lifecycle management- Designed and developed reporting suites for two separate products from scratch to showcase time series data and key metrics for sellers - Built a fully customizable coupon builder (squareup.com/dashboard/customers/marketing/coupons) which has generated 400K visits & 30K coupons within 1 year of being live- Expanded payment processing system to accept Apple Pay in order to capture all cashback-qualifying transactions

Scaled and set up Infrastructure to support new AI features through implementing monitoring systems inorder to increase observability

Attempted to secure $100 million Spotify deal (lost to Joe Rogan)

Series-C AI Fintech Unicorn ($3B Valuation) — Backed by Softbank, Y Combinator, Founders Fund, Inuit, Gary Vaynerchuk, Chamath Palihapitiya, and Jesse Horwitz. - As an early employee, I helped scale engineering systems for Canada's FIRST unicorn startup ($3B), backed by SoftBank- Developed products with Node and React for an AI-powered VC, enabling the investment of $3.1B in 7,000 businesses - Automated the exportation of financial ledgers and reports for users, saving the company's accountants 20 hours/week - Integrated databases with Salesforce to expand data access, reducing time to conversion by over 3X for sales reps- Improved Invoicing system and data infrastructure, enabling systems to scale and meet demand surges of BFCM- Helped build infrastructure to internationalize the product and launch in Germany, Ireland, Belgium, Austria, and Finland- Re-vamped the reporting tool to include more detailed metrics, improve the UI, and allow for downloading historical reportsTools/Languages: Typescript, Vue.js, Node.js, PostgreSQL, Kubernetes, Docker

- Conducted data science investigations and developed Machine Learning models on cash advance repayment hostilityTools/Languages: Python, scikit-learn, SQL, Jupyter

Managed a team of 6 analysts in order to produce detailed tech stock analysis monthly. These reports were presented to a board of Investment bankers to help manage McMaster's endowment fund.

Made aesthetically pleasing user interfaces with Vue.js

- Designed ROS applications for industrial robots to automate high-risk inspections of manufacturing equipment

- Led the industry 4.0 team in architecting and developing a web-based control and data acquisition system

- Worked on integrating the open-source Robotics middle-ware ROS into an electric vehicles control system

- Led a team of 4 students to reduce research costs by 300% through the development of $55 wildlife IoT GPS trackers- Directed product design, in-field testing, and procurement of over 300 parts from 4 international suppliers

- Developed curriculum for grade 12 autonomous hall navigation robot