At Mirada, in my capacity as an Assistant Accountant, I have developed a diverse range of finance and accounting skills:- Journal Entries: I have honed my skills in recording accurate journal entries, utilizing the appropriate accounts, and understanding the nuances of debit and credit entries.- Petty Cash Management: I have learned the processes involved in managing and closing petty cash assets, ensuring compliance with accounting standards.- Tax and Zakat Filings: I am adept at filing Tax and Zakat to ZATCA, adhering to legal requirements and timelines.- Accounting Software: I have gained hands-on experience with QuickBooks, enhancing my efficiency in managing financial tasks and streamlining accounting processes.

At QootX, Our primary objective is to empower restaurants by boosting their sales and fostering enhanced relationships with their customers. My efforts are directed towards:- Sales Optimization System: I have developed an advanced system for sales optimization that focuses on encouraging customers to make repeat purchases. This system utilizes a unique loop cycle concept, where customers are included in an automated process that motivates them to return and make additional purchases.- Marketing Success: I have personally spearheaded successful marketing initiatives, the most notable being during the Covid-19 pandemic. In this challenging period, I managed to escalate the sales of one of our clients by 278%. The Customer Acquisition Cost (CAC) was maintained at SR 8, and I observed a 10% return rate of repeat customers within a span of 30 days.

At EthraaX, my role encompasses a broad range of responsibilities aimed at driving success for both our clients and our own product portfolio. My accomplishments span a range of responsibilities including:- Ad Manager and Campaigns: I have hands-on experience in managing advertising campaigns using platforms like Google Ads, Facebook Ads, and LinkedIn Ads. From setting up campaigns to monitoring performance and optimizing ad placements, I have consistently achieved positive results and maximized ROI for our clients.- A/B Testing: I have conducted A/B tests to evaluate the performance of different marketing elements such as landing pages, ad copies, and call-to-action buttons. By analyzing the data and making data-driven decisions, I have significantly enhanced conversion rates and overall campaign effectiveness.- SEO Optimization: I have utilized my expertise in search engine optimization to improve website rankings and drive organic traffic. Through keyword research, on-page optimization, and content creation, I have effectively increased visibility and improved search engine rankings for our clients' websites.- Website Development: I have demonstrated proficiency in building websites using platforms like Wordpress and Wix. My portfolio includes diverse projects like websites for legal professionals, accountants, financial advisors, co-working spaces, and personal portfolios. Each project showcases my ability to meet unique business needs through engaging, user-friendly web designs.