• Source, liaise & arrange for required campaign materials, eg. physical ads, packaging & merchandise. • Ensure dissemination of materials to retail stores are in order & timely. • Set up & execute digital ads for campaigns on multiple platforms ie Meta, Youtube and Google Ads• Manage online traffic to offline through site pick-up opportunities & LSM online ads. • Coordinating dates for PR, Influencer media invite, & seasonal event marketing to obtain media impact for consumers… Show more • Source, liaise & arrange for required campaign materials, eg. physical ads, packaging & merchandise. • Ensure dissemination of materials to retail stores are in order & timely. • Set up & execute digital ads for campaigns on multiple platforms ie Meta, Youtube and Google Ads• Manage online traffic to offline through site pick-up opportunities & LSM online ads. • Coordinating dates for PR, Influencer media invite, & seasonal event marketing to obtain media impact for consumers (ie. recent new concept store, 7 articles from news outlets within 2 days, 2 organic articles, & 50%+ new viewership on posts in SM account.) • Collated & designed quarterly reports for marketing campaign analysis & sales. • Conducted research & analysis to define audiences to be used for targeted ads.• Utilized data analytics & market insights to drive data-driven decision-making, resulting in improvement in online campaign performance & a reduction in marketing costs.• Managing campaigns on retail store fronts, LSM, social media, websites/ sales channels. • Writing & proofreading copies for social media, ads & catalogues.• Updating POS databases for pricings, promotions & customer relationship management (CRM) Show less

- Responsible for conceptualising and implementing online to offline (O2O) campaigns to grow ShopeePay usage and presence. - Spans across proposal and execution of tactical & category campaigns, overseeing visual creation & deployment to post-campaign performance analysis.- Manage online strategies and manage expectations of internal stakeholders.- Set-up and distill data from the result of a campaign to be a historical database.- Suggest possible marketing strategies based on… Show more - Responsible for conceptualising and implementing online to offline (O2O) campaigns to grow ShopeePay usage and presence. - Spans across proposal and execution of tactical & category campaigns, overseeing visual creation & deployment to post-campaign performance analysis.- Manage online strategies and manage expectations of internal stakeholders.- Set-up and distill data from the result of a campaign to be a historical database.- Suggest possible marketing strategies based on data driven ideas. Show less

- Overseeing and developing B2C marketing campaigns- eCommerce marketing.- Conducting research and analysing data to identify and define audiences- Devising and presenting ideas and strategies for promotional activities- Develop creative contents for the social media assets - Compiling and distributing statistical information to management- Writing and proofreading creative copy - Maintaining websites/ sales channels and looking at data analytics- Organising… Show more - Overseeing and developing B2C marketing campaigns- eCommerce marketing.- Conducting research and analysing data to identify and define audiences- Devising and presenting ideas and strategies for promotional activities- Develop creative contents for the social media assets - Compiling and distributing statistical information to management- Writing and proofreading creative copy - Maintaining websites/ sales channels and looking at data analytics- Organising events and product exhibitions- Updating databases and using a customer relationship management (CRM) system and automate where possible- Monitoring performance and managing campaigns on social media across all platforms and markets- Assist marketing and business development team in B2B market development- Source required marketing and supporting materials, eg. packaging and merchandises. Show less

- Under Finance, chase POs, pressure sales team to ensure proper procurement protocols, and manage company's reconciliation through Xero. - Present financial reports for bi-monthly meetings.- A part of developing marketing strategies & execution by creating collaterals, EDMs & posts.- Conduct day-to-day campaign analysis & improvements. - Copywriting, ad image creation, ad monitoring & retargeting for FB lead gen. ads.

- Hands-on experience with visual merchandising. Helped supervisors in rostering. - Involved in the event and helped with the logistics behind the organizing liaising with Fit Expo organizer and learnt to be patient with management approval for critical decisions.- Receive and managed store deliveries when she was on maternity absences.- Witnessed back-end daily operations and development of marketing strategies of an Australian based company.

- Hands-on experience with visual merchandising while working closely with team leader. - Appointed Senior Part-Time Role, to be in charge of training newer PTs.- Customer service skill refinements for locals and tourists because close distance to Changi Airport.