🔹 Strategic Marketing:1. Collaborate with businesses of all sizes to develop marketing plans.2. Develop engagement strategies specific to the government sector, utilizing select channels for outreach.🔸 Sales Engineering:1. Identify and tailor ways to present Tart's software and services to businesses based on their distinct needs.2. Design sales approaches based on the size and nature of each business segment: startups, mid-sized firms, and large corporations.🔸 Business Development:1. Search for potential businesses that could form beneficial partnerships with Tart.2. Monitor competitors closely, staying updated on their movements and strategies.3. Continuously research global best practices and case studies relevant to our industry.4. Proactively identify current and potential future opportunities for Tart.

What I've done:1. Due to high technological B2B products, we needed a better approach to potential customers, so I decided to change the strategy to account-based marketing.2. Planning and creating specific scenarios for each customer to get them engaged.3. Detaching marketing channels of the only b2c product (Farsava) from others.4. Creating new channels to generate new leads for Farsava b2c and b2b.5. Conducting data-driven analysis to track and optimize the KPIs.6. Leading and directing social media and digital marketing actions to achieve macro goals through core strategies. (The social media and digital marketing specialists have to figure out the challenges and choose the right tools)

My role as a marketing expert:1. Planning and developing marketing plans2. Observing and updating competitors' situations and market's changes3. Representing customer's needs and priorities in a developing product's team (Hooshtel Analytics - not launched yet)4. Holding meetings to negotiate with potential customers.5. Reviewing a running B2C service(Farsava) to provide effective feedback for designing and running new UI & UX for the service.6. Training a CRM trainee and Assigning tasks to her

🔹 Strategic Marketing for Diverse Design Services:► Web Design:Craft and implement marketing strategies that highlight our expertise in creating responsive and visually captivating web designs.Collaborate with the web design team to showcase select portfolio pieces, emphasizing our adaptability across industries and our dedication to user experience.► E-commerce Design:Develop marketing campaigns that underscore our proficiency in crafting e-commerce platforms that are both user-friendly and conversion-optimized.Coordinate with the e-commerce design team to feature success stories and impactful results achieved for clients.► Branding:Curate and promote our branding success stories, emphasizing our knack for understanding brand ethos and translating it into tangible design.Engage with our branding team to ensure we're consistently presenting a cohesive image of our capabilities.►SEO & Content:Design marketing strategies that spotlight our skills in driving organic traffic and improving online visibility for our clients.Work closely with our content team to disseminate knowledge pieces, updates, and insights about the ever-evolving worlds of SEO and content marketing.🔸 Market Research & Trend Analysis:Stay updated on industry trends, competitor strategies, and emerging technologies in web design, e-commerce, branding, and SEO to ensure our marketing efforts are both current and anticipatory.Evaluate feedback and campaign analytics to refine and hone our marketing approaches.