Hoa Duong Email and Phone Number

Drive agency product & tool innovation to expand scope of services to client.

At The Coca-Cola Company - Project Management HeadManage all crossfunctional projects & lead the collaboration across all stake holders to drive business growth. Being responsible to deliver key milestone of all innovations by strong engagement with leadership team & division heads. Coordinate with Bottler & trade team to ensure the campaign flawless execution. Set & keep routine for after action review across all parties for learning on future implicationAt DatViet Media - Operation Management & Business development.Grow P&L by cultivating and maintaining relationship with key clients by providing the world class services & products. Leverage enhanced technology to build up the framework & process for organization’s operation to enhance the effectiveness & efficiency. At Mykingdom - Marketing ConsultantDevelop annual marketing plan that drives revenue KPIs for each region in Vietnam, which are: Customized strategy for current & new launch stores on both online & offline; Customer recruiting & expanding strategy that increase number of bills & value per bill; Instore expreriential display & activities

Having been aggressively managed & built the company P&L growth, which are increased 7times in billing & 6times in profit in first year by: - Leveraging the dynamic demands that gone beyond media with strong & independent team of IMC & Digital services. - Build strong support & partnership with client leadership team (MD, CMO, Marketing Director)Extend the scope of service to strategic business consultant to local clients: Bibica & Traphaco Successfully develop integrated services that led by digital performance buying & social media platform. Diversified clients in Real Estates, Pharmacy, Bank, FMCG, Retailer

Lead the team to deliver the strategic communication/IMC plan & the best ROI in operation. Parallel work with head of marketing for brand vision, brand proposition and IMC for Coca-Cola & Mead Johnson.Directly being involved in new business pitching for total Vivaki and have strongly contibuted in new devision launch, Equinox with key accounts of Abbott, Masan, Vinasoy etc.

Lead the strategic communication planning for Unilever Skincare, Personal wash, Deodorant, Household cleaning & Fabric softener. Initiate & input for the relevant research, such as 3D, Village Light, Bird Watch, localize “Relationship planning model”. Being one of the key leaders of first ever digital team that fully dedicated to Unilever, who launched first digital campaigns in Vietnam