Hoa Tran Email & Phone Number

Almere, Fl, Nl

Almere, Fl, Nl

Amsterdam, North Holland, Netherlands

Responsible for digital strategy, operation and digital team within a Wavemaker business unit.

Amsterdam, North Holland, Netherlands

Providing senior guidance to the paid search team as was required due to internal shifts of senior resource.

Amsterdam, North Holland, Netherlands

Helping both clients and colleagues with strategies that deal with putting the customer central to media activation. Also avid proponent of coaching promising talent.

Amsterdam, North Holland, Netherlands

Helping clients and colleagues navigate integrated digital marketing puzzles that touch full funnel media activation, creative & first-party data challenges and cross-country marketing deployment. Providing coaching and mentorship to senior consultants.

Amsterdam Area, Netherlands

Navigating business challenges through a complex web of digital media solutions, all with a people-based marketing focus. Merkle rebranded from Oogst.

Amsterdam Area, Netherlands

Navigating business challenges through a complex web of digital media solutions, all with a people-based marketing focus. Oogst to be rebranded to Merkle.

Birmingham, United Kingdom

Brought in to help further & grow the agency's PPC offering and build the data proposition. - Provide a framework and steer on cross channel team integration, in day to day operations and client presentations- Developing the framework for key cross channel analysis (including online-offline interactions) to provide insight how investment on one channel affects another- clarifying and unifying (where possible) the performance dialogue in regards to value attribution (post-click, post-impression) to provide truer value to clients- Improving on reporting by introducing non-manual ways of data collection and transformation, saving on significant hours spent per week by the wider team- Laying foundations for increased data driven media solutions, from planning to activation/optimisation of media - Winning new business

Stafford

Senior level management of paid search activity owned by the iProspect Stafford office, overseeing all client-facing paid search activity. Responsible for approx. annual paid search media buy of approx. £10-15M combined.Key achievements:- built team to 15-people strong to manage approx. £10-15M in paid search media buy;- growing direct reports into executive/manager positions;- stabilising relationship with key eyewear client for its pan-European activity;- changing ad-hoc approach for two well-known toy companies to always-on activity;- previous work laid the foundation for achieving the best results historically in digital marketing for a travel client, and a personalised cards client;- Q1 & Q2 internal income results pacing +19% vs forecast well above company average;

Stafford

Senior level management of paid search activity owned by the iProspect Stafford office, primarily tasked with restoring traditionally difficult accounts where the relationship needed rebuilding. Also tasked with training and developing graduates to grow into future executives/managers/directors. Responsible for approx. annual paid search media buy of £600K+ combined.Key achievements:- 100% score on client retention, which includes clients who were not considered on the 2015 income forecast (which equates to salvaging approx. £2M media buy);- built a 5-people strong team to manage approx. £600K+ in income;- developed a new way to frame conversations around performance using a holistic view across natural & paid search, using competition bidding & partial brand bidding as leverage, overlaying Hitwise data – all with very tangible results for a major personalised cards/gifts service;- built scalable forecasting tools for assistants/executives/managers for pitching and up selling purposes;- successfully promoting Stafford’s capability to the London office to increase assigned clients / client wins.

Telford, United Kingdom

Senior level management of digital marketing accounts, enabling and facilitating companywide adoption of best-in-practise processes, maintaining and building relationships with key clients and stimulate knowledge transfers from top to bottom.Key achievements:- continued training of account executives/managers to work across clients and further knowledge transfer;- creating templates for advanced reporting, quality assurance tools, forecasting, SQR and ad copy tools;- enabling best-in-practise knowledge transfers (RLSA, bid adjustments, account development plans, quick scan audits, account structure) by promoting active sharing role of account executives and managers;- previous mentioned quick scan audit is now an integral part of audit product for NetBooster and has successfully sold to business;- managing first migration to DoubleClick Search for fashion retail client;- nominated for both The Travel Marketing Awards/CIMTIG Awards & EU Search Awards for work on clients, including ‘Best Use of Search’ category; i.e. 3rd place ‘Best Use of Search’ at CIMTIG Awards for notable travel client.

Telford, United Kingdom

Managing the core team for key UK contracted clients, responsible for adoption of best-in-practise processes and solidifying/renewing processes to manage large clients (annually 2M+) and developing account management for clients with multiple operating markets. Regularly involved in RFIs/RFPs and business pitches, also regularly involved in award entries.Key achievements:- train account executives to handle large accounts on account management level;- managing account restructures of key clients to deliver substantial year on year improvements, such as reducing CPAs by 30-60% (large travel client) and COS by 25-35% (pan-European fashion retailer);- creating new ad copy processes/tools to shorten implementation time from 5/6 days to half a day;- advancement of reporting disciplines and usage of benchmarking and GA reporting on top of BUA;- stabilising faltering account and return it to profit.

Telford, United Kingdom

First position in digital marketing, responsible for dealing with daily operations and regular account management work. Was asked quite quickly to be more involved on business pitches and forecasting for clients.Key achievements:introduction of new forecasting methods based on simulation methods (in contrast of forecasting based solely on trend information);reinvigorated long standing client relationship, resulting in to be asked by said client to take over all managed accounts.

Birmingham, United Kingdom

Responsible for Dutch B2B payment solutions, i.e. Dutch banks. The core product was a Birmingham based inbound call team that operated 24/7. Responsible for providing improvement programmes and explore business opportunities longer term on the strategic and tactical side. Role both included ensuring quality control of calls taken and training on sensitive and financial processes working mainly with the operational team supervisor.Duties included:managing transitional phase in which the main client changed over all their payment cards;team planning alongside team supervisor;investigating new business opportunities and adoption country specific rules & regulations.

The Hague Area, Netherlands

Trainee Gemeente Den Haag, currently involved in short term wins and long range planning for integrated philosophy and system for front- and backoffice accross all departments.First project has been finished: Shared Sevice is up and running.

Rotterdam Area, Netherlands

Performing both qualitative and quantitative marketing research on the position of the RSM Erasmus University business school amongst European competitors. The qualitative aspect concerned itself with innovative concept development and copywriting.

Rotterdam Area, Netherlands

Vice Chairman of the largest (approx. 5.800 members) study association in the Netherlands (STAR, formerly known as Sviib). During the board year focused on structural changes within the organisation for long range planning: rebranding of organisation to STAR, exploration and implementation of virtual workspaces and online project tools, repositioning product portfolio, internal governance structures and instruments and reshift organisation's perception of human resource policy.

Rotterdam Area, Netherlands

Rotterdam Area, Netherlands

Supervision and council of approx. sixty freshman students. First talking partner in the transition to the university. Also, responsible for giving classes in basic skills of presentations, essay writing, using library resources (books and databases), basic ICT skills and discussion skills.