1. Key Leader in Managing G7 Brand in International Markets:- China: + Successfully listed G7 Brand entry into China’s market by leading market research and distributor collaboration. + Spearheaded bilingual packaging development, aligning with local consumer needs, and worked closely with cross-functional teams including R&D, business, design, and finance from ideation to product launch. + Coordinated with the business department, the finance team to set pricing strategies and ensuring profitability for each SKU.- Costco (USA, UK, France, Canada, Australia): + Secured FDA certification for the U.S. market, enabling product entry. + Launched high-performing combo and bundle products, maximizing sales and gross profit.- Korea: +Led the NPD - G7 Pure Black Decaf, from packaging development to market testing. 2. Key Member for Branding Activities in Vietnam:- Executed high-impact social campaigns during the pandemic, boosting brand visibility and maintaining sales.- Designed and implemented MT channel promotions, ensuring flawless execution with POSM and trade teams.- Managed ATL OOH campaigns in Ho Chi Minh City and Hanoi through strategic billboard placements and LCD ads in commercial buildings and elevators.*Achievements:- Successfully drove a 6% growth in market share in China, placing G7 among the top 3 instant coffee brands.- Achieved a 15% YOY revenue increase in 2021, despite COVID-19.- Boosted TOM awareness by 24% post-ATL campaign.

- Involved in ATL- BTL activities;innovation, advertising, and promotion of projects assigned and the deployment of AOP Plan and budget. - Participate in the development of NPDs through specific activities: consumer group surveys; analysis of industry, market, and competitor data. From there, find insights and build a suitable concept for NPD. - Involved in launch management, building launch plans, customer sell-in, and legal and regulatory issues.Assist the Brand Manager in developing new marketing campaigns aligned with the overall marketing strategies and plans.- Analyze campaigns using performance metrics and prepare reports for executives and stakeholders.- Provide brand manager with regular brand tracking information to monitor brand performance versus KPIs and budget tracking - Support for paperwork, contract review, and acceptance test as required.

*Responsibilities:_Contributing to plan, implement, and monitor marketing campaigns under guidance to promote Q.Industries’s Portfolio of Brands in Vietnam (Q.ulinary Academy, Q.itchen Factory, Q.ulinary Essentials)._Promote consumers engagement on website by creating visual and contents (SEO) optimized for E-commerce platforms (Q.ulinary Essentials website)._Work on marketing reports include campaign performance; market trends & competitive analysis; budget expenses by monthly, quarterly, annually._Work closely with other departments  to ensure following brand guideline, materials optimization and alignment._ Support the development, management, and analysis of tests for optimization CRM program to meet business goals._Marketing Collateral: Create content for 3 fanpages of Q.Industries (daily). Do the graphic work ( if needed) to design newsletters, flyers, brochures, manuals and advertisements.  Make video for special events. Work with partners for production. Work with brand princial to order the collaterals.    Initiated a series of marketing campaigns including email, print, digital, outdoor and social media analysis, direct mail campaigns, and blogs. Assistant to cooking class and handle an event “Open House” of Q.ulinary Academy.- And other tasks which required by managers.

*G.A.M shop fanpage: 03/2020 - Making content for fanpage and do executive.- Consulting and contribute idea to make fanpage more attractive.- Creating visual and do facebook ads for special campaigns.- Support shooting for the new collection.- Link reference: https://bit.ly/2SZGENW*Kiemtraxecu.com: 03/2020 - Research and analysis competitor based on SEO keywords.- Writing SEO and optimized.- Writing seeding comment on the website.- Link to SEO portfolio: https://bit.ly/2WpOaUo*SEO for topics required:- Link to SEO portfolio: https://bit.ly/3bnwX24*Presentation Design: when in University :- Design presentations for students at TDT University.- Link to portfolio: http://bit.ly/2KKKbeI

*Responsibilities:- Main account executive for GET IT project (an e - commerce platform): Interfaced with the partners on a daily basis to educate on the value proposition. Conduct brainstorming sessions with clients to create marketing briefs and drive brand management strategies appropriately.Work with internal team to ensure the contents and visuals align to client’s project brief.Make the quotations and make the contracts for the projects.- Brainstorming for the concept and Support in making proposal.- Making SEO copywriter for 2 projects: Gery; Songchatluong.