- Developed and managed multimedia strategies across platforms (Fanpage, Facebook Group, Instagram, Website)- Created engaging content and executed social media communication activities.- Managed PR activities and KOL partnerships to enhance brand visibility and engagement.- Partnered with Marcom Team and agencies to implement communication campaigns effectively.- Organized business events (workshops, conferences) to drive growth and enhance brand visibility.- Conducted competitor analysis to inform strategy and identify market opportunities- Production of promotional materials to enhance brand image and customer development. (Marketing gift, POSM)

- Developed and managed go-to-market strategies for new product launches.- Produced ongoing media content for product promotion on social media platforms.- Proposed customer acquisition and promotional campaigns.- Create sales documents to effectively introduce products.- Designed email flowcharts in HubSpot based on website tracking and customer behavior.- Monitored and updated market trends, competitor activities, and customer insights.*Highlight: Successfully launched the DStock app, gaining over 60,000 users in the first month. The campaign’s main video reached 60,000 views and 1,000 reactions organically.

- Created content for the website, including product information and latest updates.- Prepared content direction briefs for PR articles.- Managed press information related to the brand.- Developed branding content for social media channels (Facebook, Instagram, internal communications).- Organized events with 150-500 attendees, ensuring smoothly.*Highlight: Successfully organized 20+ university events in Hanoi, effectively delivering the "DTALENT - VNDIRECT Trainees Program" message and boosting engagement with students.