Marketing Specialist with 4 years of expertise in social media management, content creation, PR strategy, and social booking. Passionate about driving brand growth through innovative, data-driven campaigns.
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Marketing SpecialistImou Jul 2022 - PresentHanoi, Hanoi, Vietnam- Developed and managed multimedia strategies across platforms (Fanpage, Facebook Group, Instagram, Website)- Created engaging content and executed social media communication activities.- Managed PR activities and KOL partnerships to enhance brand visibility and engagement.- Partnered with Marcom Team and agencies to implement communication campaigns effectively.- Organized business events (workshops, conferences) to drive growth and enhance brand visibility.- Conducted competitor analysis to inform strategy and identify market opportunities- Production of promotional materials to enhance brand image and customer development. (Marketing gift, POSM) -
Product Marketing ExecutiveVndirect Securities Corporation Jan 2021 - Mar 2022Hà Nội- Developed and managed go-to-market strategies for new product launches.- Produced ongoing media content for product promotion on social media platforms.- Proposed customer acquisition and promotional campaigns.- Create sales documents to effectively introduce products.- Designed email flowcharts in HubSpot based on website tracking and customer behavior.- Monitored and updated market trends, competitor activities, and customer insights.*Highlight: Successfully launched the DStock app, gaining over 60,000 users in the first month. The campaign’s main video reached 60,000 views and 1,000 reactions organically. -
Pr & Branding ExecutiveVndirect Securities Corporation May 2020 - Jan 2021Hà Nội- Created content for the website, including product information and latest updates.- Prepared content direction briefs for PR articles.- Managed press information related to the brand.- Developed branding content for social media channels (Facebook, Instagram, internal communications).- Organized events with 150-500 attendees, ensuring smoothly.*Highlight: Successfully organized 20+ university events in Hanoi, effectively delivering the "DTALENT - VNDIRECT Trainees Program" message and boosting engagement with students.
Hoang Lien Education Details
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International Business
Frequently Asked Questions about Hoang Lien
What company does Hoang Lien work for?
Hoang Lien works for Imou
What is Hoang Lien's role at the current company?
Hoang Lien's current role is Marketing Specialist.
What schools did Hoang Lien attend?
Hoang Lien attended International School, Vietnam National University, Hanoi / Khoa Quốc Tế - Đhqghn.
Who are Hoang Lien's colleagues?
Hoang Lien's colleagues are Chris Yang, Justin An, Bryce Lu, Daniel Salazar Jeremias, Hojat Abbasi, Yu W., George Ma.
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Hoàng Liên
Vietnam -
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Hoang Lien
Head Of Merchandise Fresh Food/ Purchasing Management Controller At Auchan RetailVietnam1gmail.com -
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