• Developed and executed marketing campaigns for the company's products and services including branding campaigns.• Increased website traffic through targeted online advertising and effective SEO strategies.• Utilized effective Google shopping campaign strategies to generate more than 100% of orders and customer retention.• Executed comprehensive go-to-market strategies, resulting in a 50% increase in revenue.Customer Data PlatformUsed CDPs to create a unified customer profile by collecting and stitching together data from all of the company’s different CRM platforms and data stream automation, as well as management resources for multichannel campaigns, real-time customer interactions, and connected data to help increase customer retention.Data AnalysisDevelop and implement the latest data unification and analysis techniques to harness meaningful insights and inform decision-making for clients in various industries.- Conducted research using quantitative and qualitative data to gain insightful perspectives on individual client behavior and provide analytical insights.- Automated data extraction and cleansing using MySQL and query resulting in a 60% reduction in the development time of regular client reports.- Developed custom dashboards resulting in a 40% reduction in analysis time.- Measuring and reporting performance of all digital marketing campaigns per project with Data Studio template.Performance Marketing• Planning, suggesting channels, and executing all web, app, landing page, SEO/SEM, marketing database (CRM), email, social media, and display advertising campaigns for each campaign.• Identifying trends and insights, and optimizing spend and performance.• Collaborating with internal teams to create landing pages and optimize user experience.• Designing, building processes, and developing system Customer Relationship Management – CRM.

• Planning, suggesting channels, and executing all web, landing page, SEO/SEM, marketing database (CRM), email, social media and display advertising campaigns per project. • Designing, building, and maintaining a YouTube channel and email Marketing system presence. • Measuring and reporting the performance of all digital marketing campaigns per project with the Data Studio template. • Identifying trends and insights, and optimizing spend and performance. • Brainstorming new and creative growth strategies. Planning, executing, and measuring experiments and conversion tests. • Collaborating with internal teams to create landing pages and optimize user experience. • Designing, building process, developing system Customer Relationship Management – CRM.

• Manage digital marketing campaigns that combine search, social, and display. • Create and manage quarterly digital promotional plans and budgets. • Hands-on collaborative role working with our business unit to provide digital marketing support to achieve marketing goals.• Developing and managing digital marketing channels Create a system-wide marketing reporting function that can track, measure, and analyze performance.• Interpret data, analyze results using statistical techniques, and provide ongoing reports.• Acquire data from primary channels or secondary data sources • Reviewing report's performance indicators to correct code problems

• Develop and manage digital marketing campaigns that combine search, social, and display• Create and manage quarterly digital promotional plans and budgets• Develop and execute digital acquisition campaigns• Hands on Collaborative role working with our business unit to provide digital marketing support to achieve marketing goals• Develop and execute an annual E-Marketing plan including• Developing and managing digital marketing campaigns• Develop an affiliate marketing program• Create a system-wide marketing reporting function that can track, measure, and analyze performance

Oversaw all SEO/SEM activities for E-commerce sites with strategic technical input for search marketing (natural/paid) & display marketing• Managed SEO & PPC vendor relationships with strategic technical input for search & display marketing.• Utilized Google Analytics for tracking/reporting.

Oversaw all SEO/SEM activities for Classified sites with strategic technical input for search marketing (natural/paid) & and display marketing• Managed SEO and PPC vendor relationships with strategic technical input for search and display marketing.• Utilized Google Analytics for tracking/reporting.

Member of the senior leadership team effectively managing the digital marketing and web development matrix team, overseeing e-commerce initiatives, and delivering internet marketing strategies for website nutrangcuoivn.com.• Led and developed several strategic link-building campaigns. Oversaw the creation of several content marketing plans to target custom journeys and searches. Led PPC to decrease CPC spending, and oversaw creation of new campaigns to expand our online revenue.• Oversaw four site developments/migrations – new CMS solved multiple issues that had impacted the digital growth for many years.• Managed SEM, SEO.• Lead multiple staff training for SEO, conversion rate optimization, and marketing tools.

• Responsible for planning, writing, and editing skills to create materials and organize events for the employees. Generated content that informs employees about the objectives and policies of the company• Responsible for publishing newsletters, e-mails, fliers, or memos; updating bulletin boards or calendars of events; and managing other tools to produce print and digital copies of communication.• Responsible for keeping the employees and the management team informed on issues that affect performance in the workplace.• Developed internal communications strategies, working with senior executives, members of the human resources team, and departmental managers.

- Optimization website with search engine.- Planning and implementing Social Media (Facebook.com, Twitter.com, Me.zing.vn, Banbe.net, Go.vn, Linkhay.vn)- Planning and implementing Seeding Forum

• Oversee the coordination, development, and management of marketing, managing trade media partnerships, as well as internal stakeholder management• Independent delivery on several projects including event sponsorship, development and measurement of campaigns, designer liaison, and seasonal campaigns• Contributing to broader team delivery across company-wide objectives and initiatives, such as rebranding and repositioning efforts, website renewal, social media, and PR