• Achieved a 30% increase in user engagement by launching a content management platform (Digital Asset Management) and internal trading desk, boosting digital display sales volume by 50%.• Transformed customer service by integrating social activation touchpoints with CRM, leading to the successful launch of "Orange ambassadors" engagement program.• Improved the web to store traffic by 15% by boosting Google reviews and optimizing presence of Orange retail network on Google and Facebook • Pioneered the integration of Orange e-shop with social platforms, introducing Live shopping and significantly enhancing the social selling strategy• Optimized SEO and SMO practices, leading to improved brand visibility and customer insights, leveraging tools like Talkwalker and Synomia for social listening and monitoring.

• Launched innovative big data projects in agile mode. Collaborated closely with IT, legal, and business units (marketing, sales, communication, customer care) to implement strategic initiatives such as a Data Management Platform (Media & CRM), Drive To Store, and Proactive and Predictive Analytics. These projects aimed to anticipate and better solve customer problems, significantly enhancing customer satisfaction and operational efficiency.• Accountable for establishing and maintaining robust data governance frameworks in partnership with IT and legal departments. Ensured standardization, secure access, and ethical use of data across the organization, aligning with best practices and regulatory requirements.• Championed data protection and privacy in collaboration with Security and legal teams. Developed and enforced policies that safeguarded customer data privacy and security, while also enabling innovation and data-driven decision-making within the organization.

Drove global account development, forging business partnerships with leading global brands and agencies, resulting in strengthened market position and revenue growth.

Launched innovative online advertising efficiency tools and conducted brand effectiveness research, establishing new standards for advertising impact assessment.

Internet strategy and new media opportunities for Weka businessBenchmark and market potential analysis for civil servants sector and working issues

Television & Movies sections, reporting team of 6 full-time redactors and 4 interns- Editorial line and audience development - Launch of 2 daily newsletters ("TV programs" & "Star Academy")- Video editing: Cinemag (weekly), interviews

Research and fieldwork services department, reporting team of 3 people - Yearly turnover = 4.5M€- Launch of the European brand “HISB Europe”

Launch and management of a European business development team (15)- Affiliates network of 1,000 websites (BE, DE, ES, FR, IT, UK) - consumer panel of 1.2M in Europe

(On-line advertising trade association)* Head of the Research European Working Group* Co-founder and board member of I-COM (www.i-com.org) : Int’l Conference On Measurement* Speaker and IAB Europe representative in the following conferences:- London, Nov. 2006: Online Advertising Summit- Berlin, Sept. 2005: I-COM- Paris, June 2005: EBG (Electronic Business Group),- Palma, June 2005 : Online Marketing Europe conference- Athens, Nov. 2004 : IAB Greece congress