Hoang Do Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Vietnam

Ho Chi Minh City, Ho Chi Minh City, Vietnam

Main responsibilities: - In charge of the Lac Viet brand (mainstream segment) - Assist the BM in implementing the marketing plan by coordinating with Sales and Trade Teams to find out effective campaigns, and achieve objectives - Strong management and working closely with agencies in creative, event & activation, and media to launch the thematic campaign (ATL and BTL activities: TVC, digital, activation, event, sampling, OOH, and POSM…).- Analysis of the performance of the campaign based on the actual data, Neilsen and Kantar report- Research market or consumer research with research houses to explore consumer insights, fine-tune product concepts, and amplify new market trends- Management of PnL and marketing budgets within agreed targets- Deeply understanding market insight and target consumers in the beer industry- Achievements and skills gained:: - Increasing the total shares of Lac Viet from 0.3 to 0.4 based on the Nielsen report - Dramatical increasing the volume of Lac Viet (> 200% vs MAT forecast) - Continue to implement Successful season three of Lac Viet singing contest- Top 4 events of the month on social media - August 2023 regarding to Buzz metrics report

Ho Chi Minh City, Vietnam

Main responsibilities: - In charge of DRY key brands: Choco PN (Pie), Solo (Cake), Limo (Biscuit) - Lead Cross-functions (Customer & Channel Development, Planning, Sales Operation, Production, GP, R&D, QC QA, Legal) to develop new products and ensure on-time launching, according to SDD and AOP. - Tasks may also include event management tasks such as venue/location selection, activity, artistes and operational planning, transportation arrangements, and audio/visual equipment, etc. - Visiting field for checking ASO, display, competitors, and campaign with sales team for ensuring the brand performance - Collect, compile, verify, and analyze data on brand performance, market trends, consumer behavior, and competitor activity to generate new marketing ideas, to enhance marketing activities, and identify market opportunities for the brand. - Ensures programs meet the needs of significant trade channels. - Conduct post-launch evaluation for all projects. - Monitor Innovation Performance:Achievements and skills gained: - Multitasking and managing timeline to ensure the good performance - Acknowledge the market to figure out the suitable solutions to solve - Having the knowledge to consult related divisions to support campaigns and achieve the brand performance

Ho Chi Minh City, Vietnam

Main responsibilities:- In charge 4 brands: San Remo&Balducci (spaghetti package),Jacklink (Beef Jerky), Nestlé P’tit Gourmand (Nestle) and GoldenPhoenix (Frozen Green Peas)- Researching the market based on each product category tounderstand, create suitable marketing and sales activities- Communicate and cooperate with sales to listing, creating salesactivities for pushing sales volume- Analyzing historical sales volume sales data and predict suitablesales volume to create the growth plan for each category- Brainstorming and creating the marketing plans (ATL and BTL)for branding and finding out various channels for raising not onlyawareness but also sales volume- Controlling the stock for ensuring the products always are readyon shelves in the market- Maintaining and Warming the relationship between headquarterand distributors to receive the best offer, budget and so all tosupport the marketAchievements and skills gained:- Supporting and motivating the sales team to fight and pushsales volume as much as they can- Creating and finishing plans from headquarter for raising brandawareness and pushing sales volume- Predicting, analyzing and creating plans to support managers,directors.- Researching potential market for new product

Ho Chi Minh City, Vietnam

Main responsibilities:- Researching and Targeting new outlets in the market- Dealing promotions to enhance the brand awareness of our SKUs- Creating big events for branding our partners to push their salesvolume- Creating sponsor contracts to enhance deeper relationships andsupport our partners- Reporting volumes and solving to target the KPI- Analyze the market and competitors to find out suitablesolutions to achieve goalsAchievements and skills gained:- Understanding the history, smelling, tasting various spirits SKUsfor creating brands image, ocassions and reasons to believe tosupport dealing with clients- Enhancing and supporting relationships with clients to get insight,customers behavior to get more information for branding SKUs- Proposing other marketing functions to General Director forbranding, creating promotions, sponsoring and vision to grow eachSKUs

Bachelor Of Digital Marketing, Marketing/Marketing Management, General

Diploma Of Commerce