Marketing Executive
CurrentActivation Planning and Execution:- Plan and execute activation events in supermarkets, shopping malls, and key retail outlets.- Manage on-ground promoters and ensure seamless coordination during events.- Track and evaluate event performance to ensure maximum customer engagement and ROI.- Collaborate with vendors, event organizers, and internal teams for smooth event delivery.Promotion Implement:- Implement promotional plans for assigned products within the marketing budget.- Monitor the results of Promotion activities and make adjustments as required to bring about planned effectiveness.Sampling Activities:- Plan, implement and monitor product sampling campaigns in supermarkets and retail stores.- Train PG/PB on product features to ensure effective interaction with customers.- Monitor the performance and feedback from sampling events to enhance future activities.POSM Production and Management:- Collaborate with designers and vendors to produce POSM (e.g., banners, posters, stands, shelf-talkers).- Ensure timely distribution and placement of POSM at retail stores and events.- Track inventory and manage POSM usage to maintain efficient stock levels.- Monitor and evaluate the effectiveness of POSM in driving product visibility and engagement.- Negotiate production timelines, costs, and quality standards with manufacturers and designers.- Review and approve designs, prototypes, and final products to ensure alignment with brand identity.- Address production issues promptly to avoid delays and ensure smooth delivery.
