Hoang Pham Email & Phone Number

Ho Chi Minh

I was a Senior Manager for New Businesses in the field of Innovation and new Channel & Category Development (Out-of-Home). In this role, my accomplishment includes: 1. Business Performance Metrics:Successfully delivered key business performance metrics, including market share, sales revenue, cost of goods sold (COGS), marginal contribution (MC), and operational profit and loss (OPL).2. Brand and Marketing Performance Metrics:Achieved significant improvements in brand share, brand health, and brand/product penetration.3. Portfolio and Channel/Category Development Strategy:- Developed and executed a robust innovation and renovation (I&R) pipeline, from product concept to commercialization.- Led strategic planning for channel and category development, aligning with the brand’s growth ambitions.4. Collaboration and Coordination:Worked closely with the regional and global brand teams, as well as research and development (R&D) centers in the SEA region and Europe, to successfully deliver regional and global projects

Vietnam

In this role, I led one of the Nestlé’s globally renowned beverage brands, MILO (chocolate malt beverage, powder). My achievements include:1. Brand Relaunch and Leadership Position:Successfully relaunched the MILO brand to safeguard its leadership position in the powder category. This strategic move ensured MILO’s continued prominence in the market.2. Strategic Planning and Annual Brand Cycle:Led both long-term and short-term brand strategies for MILO.Orchestrated the annual brand plan cycle as part of the Integrated Commercial Planning (ICP). This involved aligning MILO’s goals with business objectives and market dynamics.3. Innovation and Renovation Pipeline:Managed the innovation and renovation pipeline for MILO, leveraging valuable consumer insights.Identified growth opportunities, conceptualized new products, and oversaw their successful launch and post-evaluation.4. Creating Engaging Brand Experiences:Crafted compelling brand experiences through innovative “Big Ideas” at key consumer touchpoints. These initiatives enhanced MILO’s connection with its audience.

Sydney, Australia

Achieved 2014 Global Postgraduate Scholarship, fully sponsored by Australian GovernmentThe Endeavour Awards is the Australian Government's internationally competitive, merit-based scholarship program that recognise outstanding students and researchers across the world.

Sydney, Australia

In this role, I assisted Marketing Manager to develop and execute the portfolio strategy of the MAGGI brand. My achievements include:(2015) Developed and partially executed a long-term E-Commerce pipeline and articulated what success would look like in various models such as Bricks & Mortar, Pureplay and Brand.com (2015) Constructed 5 year import pipeline aimed at delivering incremental growth for the division as the wholeCoordinated cross functional teams to deliver specific outcomes such as retailer and trade engagement for planned MAGGI launchesLed the NPD project that delivered $1.8 million gross sales to the business Assisted on the delivery of key PFME targets and KPI’s.

Vietnam

Fully responsible for developing and executing the brand strategy as well as P&L deliverables.(2014) Improved brand and category imagery by successfully developed and implemented the "Dance with the heat away" thematic campaign that generated 10-million engagement in three months (2013) Grew brand gross sales by over 11.5% within a declining category and delivered profit target of 12%(2013) Sharpened brand strategies including re-defining growth drivers, brand priorities as well as communication strategy Led Beverage & Dairy business development project in HORECA channelConstructed 5 year I&R pipeline aimed at delivering financial growth Delivered brand budget & KPI's

Vietnam

Reporting directly to the Group Brand Manager with following responsibilties:(2013) Turned around under-performing brand in a declining category from decline to growth - grew gross sales by 19.7%, and achieved profit of +11.6%.(2013) Developed and executed the launch of the first ever mainstream product in Mekong Delta region;(2013) Developed a consumer plan to maximise trial at launch and delivered key brand Metrics (Awareness, Trial and Imagery) in six months Coordinated cross functional teams to deliver key innovation and renovation projectsMonitored and reported on brand market performance Assisted on Portfolio and budget management

Vietnam

Highly prestigious program to identify Nestlé’s future leaders. I am selected among a few thousand candidates nationwide. The program offers an extensive training across business functions with strong focus on Sales & Marketing.

Master Of Commerce, Marketing

Achieved 2014 Global Postgraduate Scholarship, fully sponsored by Australian Government

Education record

Activities and Societies: ESG Risks and Opportunities ESG Risks and Opportunities is an online program authorized by University.

Bachelor'S Degree, Marketing