Hoang Lam Email & Phone Number

Key responsibilities• Actively sought business opportunities by coordinating with Sales & Brand Teams to approach suitable customers & exploit their needs.• Strategically created marketing & communications plans based oncustomer’s briefs.• Built & maintained strategic partnership with customers.• Proposed new products/services based on new learnings of markettrends & needs.• Developed marketing strategies to generate leads.Key accomplishments• Made & successfully pitched communications plan to Italian Atelier.• Acquired briefs from new customers including ABeam Consulting, Madison Group (Angsana Residences Ho Tram), Sacombank, Sun Group& Traphaco.• Set up internal e-newsletter communication.

Ho Chi Minh City, Vietnam

Key responsibilities• In charge of communications for King BBQ, Tasaki BBQ, Meiwei, Buk Buk & Dolpan Sam.• Responsible for all brand images on- & off-premise.• Proposed & communicated promotional programs internally & externally.• Monitored all brand & product photoshootings.• Managed a team of Graphic Designer, Digital Marketing, CustomerService & Marketing Administrator.Key accomplishments• Planned the communications for the Grand Opening of the Phan Rang King BBQ Buffet franchise.• Made plan including communications tactics & promotional programs to launch the Hong Kong Hotpot for Meiwei.• Relaunched delivery service for all brands on GrabFood.

Ho Chi Minh City

Key responsibilities• Made annual marketing plan including communications topic calendar, PR strategy & photoshoot schedules.• Collaborated with freelance copywriters to prepare & approve PR articles, press releases.• Prepared marketing materials for domestic & international tradeshows.• Registered & made voting campaigns for awards.• Managed a team of Marketing Officers, Graphic Designers, PR Consultant & copywriters.Accomplishments• Achieved 112 PR outcomes comprising of PR articles, print ads & news for 2018 which maintained the resort’s PR leadership at 40% share of voice.• Crafted voting campaigns resulting in the property winning the 2018 Conde Nast Johansens Readers’ Award for spa & 2019 World Luxury Spa Awards.• Oversaw the on-premise preparation & flow of the 2019 New Year’s Eve Gala Dinner with an attendance of nearly 100 guests.• Cooperated with Graphic Designer to create brand identity for Jean Pierre’s French Bakery.• Planned & executed marketing activities to launch the meeting & incentive product.

Ho Chi Minh City

Key responsibilities• Managed 03 brands – Omega (fish oil), Foltène (haircare) & Clédura (joint care): new product development, market research, product positioning, packaging, internal product training, strategic planning, plan execution, budget allocation & sales forecast.• Co-worked with Trade Marketing Team & been responsible for all below-the-line brand actions.• Managed a team of Marketing Executives.Accomplishments• Collaborated with Dentsu in making & producing key visual creatives for the Omega brand’s communications campaigns.• Launched the Omega brand with an activation that welcomed 100 people including doctors, pharmacists, business partners, press & media.• Brought the Omega brand image to target customers at more than 150 pharmacies in HCMC & the Mekong Delta with the display of POSM.• Proposed & executed a 03-month communications campaign for the Foltène brand that helped the business attain an average monthly increase in sales of 22% during the runtime.

Ho Chi Minh City

Key responsibilities• Managed B2B & B2C EDM communications.• Input to monthly tactical promotions.• Participated creatively to marketing collateral designs.Accomplishments• Innovated multiple monthly marketing collateral designs.• Self-learned TourPlan – a program used to set up tours & calculate costs – & been able to train newcomers.

Master'S Degree, Marketing, International Business Management

Bachelor’S Degree, Commerce