Hoang Lam Email & Phone Number

• Key responsibilities
• Actively sought business opportunities by coordinating with Sales & Brand Teams to approach suitable customers & exploit their needs.
• Strategically created marketing & communications plans based oncustomer’s briefs.
• Built & maintained strategic partnership with customers.
• Proposed new products/services based on new learnings of markettrends & needs.
• Developed marketing strategies to generate leads.Key accomplishments

Ho Chi Minh City, Vietnam

• Key responsibilities
• In charge of communications for King BBQ, Tasaki BBQ, Meiwei, Buk Buk & Dolpan Sam.
• Responsible for all brand images on- & off-premise.
• Proposed & communicated promotional programs internally & externally.
• Monitored all brand & product photoshootings.
• Managed a team of Graphic Designer, Digital Marketing, CustomerService & Marketing Administrator.Key accomplishments

Ho Chi Minh City

• Key responsibilities
• Made annual marketing plan including communications topic calendar, PR strategy & photoshoot schedules.
• Collaborated with freelance copywriters to prepare & approve PR articles, press releases.
• Prepared marketing materials for domestic & international tradeshows.
• Registered & made voting campaigns for awards.
• Managed a team of Marketing Officers, Graphic Designers, PR Consultant & copywriters.Accomplishments

Ho Chi Minh City

• Key responsibilities
• Managed 03 brands – Omega (fish oil), Foltène (haircare) & Clédura (joint care): new product development, market research, product positioning, packaging, internal product training, strategic planning, plan execution.
• Co-worked with Trade Marketing Team & been responsible for all below-the-line brand actions.
• Managed a team of Marketing Executives.Accomplishments
• Collaborated with Dentsu in making & producing key visual creatives for the Omega brand’s communications campaigns.
• Launched the Omega brand with an activation that welcomed 100 people including doctors, pharmacists, business partners, press & media.

Ho Chi Minh City

• Key responsibilities
• Managed B2B & B2C EDM communications.
• Input to monthly tactical promotions.
• Participated creatively to marketing collateral designs.Accomplishments
• Innovated multiple monthly marketing collateral designs.
• Self-learned TourPlan – a program used to set up tours & calculate costs – & been able to train newcomers.

Master'S Degree, Marketing, International Business Management

Bachelor’S Degree, Commerce