Hoang Phan Email & Phone Number

Hanoi, Hanoi, Vietnam

• Led branding, communication & promotional activities, to increase brand awareness in the premium & upscale dining & revenue contribution from digital, social media, influencers channels. Mizumi is leading brand in modern Japanese & teppanyaki segment.• Organized & conducted daily market intelligence activity (surveys, data analysis, visualization & governance) to extract customer behavior & business performance insights for STP planning & supporting daily marketing & operation activities. Create 2 master dashboards to manage business performance daily & various customzied charts for specific purposes.• Managed website contents (on-page) to enhanced SEO and digital marketing, 5 keywords to top 10 search.• Executed membership program to enhanced customer’s loyalty & retention rate (increase retention rate from 30 to 40%)

Hanoi, Hanoi, Vietnam

Hanoi, Hanoi, Vietnam

• Led UI/UX design, user flow for securities trading products (Stocks & Derivatives) on Mobile app & Website to enhance user experience. Organized & executed 5 domestic & international market & consumer behavior research to extract customer insights & support Mobile app & Website product design.• Organized & executed 3 training sessions, webinar to change product-centric mindset to customer-centric mindset & improve Agile & Scrum software development.

• Led branding, communication & promotional activities, to increase brand awareness in the mid-scale Western dining & revenue contribution from digital, social media, influencers channels. Managed Western concept brands (Cowboy Jack & Jack 500).• Supported product R&D and proposed brand re-launching plan which leads to a big-scale rebranding of Western concept brands (Merge 2 sub-brands into 1 mother brand for all Golden Gate Western concept brands)• Delivered 100% committed results for all digital product campaign.

Hanoi

Offline Sales Manager

Hanoi

• Analyzed weekly flights & agencies performances on all China, U.S.A, Domestic & Outbound routes. Visualized & extracted insight & support business decision regarding product planning, revenue management, strategic & tactical pricing, sales channel management & promotion campaigns.• Supervised & trained new team members to increase data analysis, business decision capabilities & knowledge of airlines industry.

Hanoi, Vietnam

• Managed B2B relationship activities with big oil & gas cooperation through networking activities & events. Organized quarterly & yearly golf tournaments events with key accounts. Planned & Designed gift sets.• Managed website & social media contents.

Athens, West Virginia

Master Of Sales, Marketing And Service, Sales And Marketing Operations/Marketing And Distribution Teacher Education

A program organized by CFVG Hanoi, degree certified and issue by ESCP Europe and IAE, Paris Sorbonne University

Bachelor'S Degree, Finance, General, 3.69

Activities and Societies: Vice President of International Student Club, year 2012