Hoàng Vũ Email & Phone Number

Vietnam

Hanoi, Hanoi, Vietnam

- Wrangling, analyzing data, and building dashboards and metrics for daily operation using SQL, BI tools (Apache Superset, Power Bi) and Python.- Perform several insights detection with player preferences, behavior, and trends to guide the creation of personalized and engaging game content through users data.- Designing, conducting, and analyzing A/B tests, using statistical methods to measure and interpret the impact of variations on key performance indicators, resulting in data-driven insights that inform decision-making and drive continuous improvement.- Approach caclculating LTV and probability of churn / pay of users through several model (logistic regression, GAM model, RFM model...) using Python.

Hanoi, Hanoi, Vietnam

- Gathering, analyzing data and building dashboard for daily operation using SQL, BI tools (Apache Superset, Power Bi).- Build segmentation system, which labels users based on their current & previous behavior.- Apply Machine Learning to predict churn, return, lifetime value (LTV) and segmentation of users.- Apply segmentation to game config that effected directly to churn rate (decrease 5% through operation) and average revenue per paying users (ARPPU) of each group.- Successfully released and operated new dynamic offer system based on user profile and behavior which leads to 20% increase in daily revenue and continuously increase 7 – 10% game revenue each month through operation.

Hanoi, Hanoi, Vietnam

Vietnam