Renee Hobbs Email & Phone Number

United States

Customer SuccessActive liaison between agency clients and team members. Meet with a clients, listen to theirthoughts and requests, and translate those into tasks for the appropriate team members. QAthe tasks, then meet with the client again to present the results of the work.Quality AssuranceProject scoping and tracking: ensure both parties (customer and agency) adhere to agreedoutcome and timeline. If there are changes, then signaling those to make sure we’re stayingin scope, or if we need extra costs/scoping.QA of all work done before it is shown to the client.Project Documentation & Case StudiesUpgrade the agency portfolio from a standard portfolio of website screenshots. Audit,Categorize and Author case studies to represent the impressive portfolio.Document the client’s initial state/ situation, statistics, leads, page hits, etc. and whythe client needs the work to be done. Next, how purpleplanet has been able tohelp. Finally, document the KPI goals and results, both visual and statistical.

Idaho, United States

Joined Envestnet team from the acquisition company Yodlee. I continued to manage the Yodlee.com websites and began working on the Envestnet.com corporate website. Completed 1 major executive sponsored redesign and re-platform for Envestnet.com. In addition, consolidated 8 disparate acquisition websites and various microsites.- Worked side by side with my VP to bring on an agency to help with strategy, architecture. design, and development. - Went through the entire process of bringing in stakeholders, completing interviews, and planning the website to meet the needs of all departments. - Completed the build of Envestnet.com and immediately started to see an uptick in relevant traffic and a major increase in sales form fills. Went on to strategize the consolidation of all disparate acquisition websites to power one single Envestnet.com offering all available solutions telling one cohesive story with the capability to track KPIs.Began integrating demand generation and marketing operation strategies for best practics.

Redwood City, Ca

Main Project: www.yodlee.com - Manage the strategy and roadmap for Yodlee Marketing Websites- Manage multiple vendors and employee projects to successfully support our demand generation team and marketing team as a whole- Develop and maintain content for global marketing websites-Drive relevant traffic to yodlee.com using SEO and SEM strategy - Develop reporting structure. Analyze and report out on website metrics- Ensure the website is of top standard including best practices for Website Ease of Use / Usability- Create processes for End to End testing for functionality and user experience- Contribute to Demand generation & Marketing automation strategy- Always willing to lend a helping hand to my teammates and cross functional colleagues

Redwood City, Ca

- Web Marketing Strategy - Web Traffic Reporting- Demand generation & Marketing automation- Ease of Use / Usability- End to End testing for functionality and user experience- Project Manage employees and vendors- Contribute to corporate marketing program management and strategy- SEO Certified - Enjoy collaborating and pushing the limits of creativity

San Francisco Bay Area

Program Management- Build a new PPM Platform from the ground up - Document all work related to Program Management, Individual Projects, & Systems Training- Be an expert on Internal Marketing Systems infrastructure- Program Management: Develop Process Documentation, Requirements Gathering, Project Tracking, Design, develop & facilitate usability testing plans, Reporting- Lead and direct the work of others- Training: Live, Written, Documented, Recorded - Marketing/Sales Automation Platforms: Marketo Admin, Eloqua Admin + Product Master, SFDC AdminDedicated to the development across a wide range of back-end systems projects. Projects generally focused on improving functional expertise within the marketing operations department as well as developing process documentation for use in department projects.

Marketing Automation Systems Strategy & Program Management- Program Management: Develop Process Documentation, Requirements Gathering, Project Tracking, Reporting- Manage online communications campaigns: outbound email lead generation and product lifecycle campaigns.- Project Management of Platform Development Strategy and Implementation- Design, develop & facilitate usability testing plans- Marketing/Sales Automation Platforms: Marketo Admin, Eloqua Admin + Product Master, SFDC Admin- Training: Live, Written, Documented, Recorded Dedicated to the development across a wide range of back-end systems projects. Projects generally focused on improving functional expertise within the marketing operations department as well as developing process documentation for use in department projects. Management of vendors and developers.

Web Production & Team Management: - Strategic planning with business units to enhance respective sections on the websites- Web Editing Applications/Platforms: Reddot CMS, Dreamweaver, NotePad - Lead Generation and Lead Flow/Marketing Funnel: Eloqua Admin + Product Master - Project Management: Lead and direct the work of others, Management of ticket tracking systems: Bugzilla,:1. Manage product launches, micro-sites, landing pages and company announcements2. Design, develop & facilitate usability testing plans3. Reporting Google Analytics & SFDC4. Training: Live, Written, Documented, RecordedI have been experienced in multiple world class website redesigns for smb, mid-size, to enterprise corporations. Often involved in Web Marketing Strategy, Web Traffic Reporting, Demand Generation, Ease of Use / Usability, End to End testing, Contribute to Program Management and Strategy. Management of website related vendors. I have contributed to 6+ acquisition projects between the dates of 2005-2012.

San Francisco Bay Area

Demand Generation:- Collateral Development and Creation- Advertising for an SMB to Enterprise Organization- Reporting with SFDC- Project Management- Event and Tradeshow Research, Planning, and Implementation 1. Traveled to major and minor Tradeshows nationwide to implement and oversee booth exhibits 2. Organized and hosted SonicWALL roadshow Partner training events throughout US & CanadaPosition required for me to work as a fast-paced, well organized, and motivated individual to keep all duties on schedule and within budget.

Bachelor Of Arts (B.A.), Environmental Studies

Minor, Business

Associate'S Degree, Life Sciences