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• Owned email and push notification communications to engage existing customers and convert interested users by utilizing promotions and highlighting key value propositions• Effectively increased interested user campaign conversions by over 100%• Presented weekly performance on email marketing channel and general customer growth to share A/B test insights, show growth trends, and pinpoint areas of high drop-offs• Designed fresh, compelling creatives and content across consumer-facing and B2B marketing to drive user growth and encourage re-engagement• Executed user research to identify key customer personas to develop a deeper understanding of our target audience and address major customer pain points• Conducted SWOT and competitor analysis of similar brands to identify opportunities for product improvement and narrow in on brand differentiators for marketing efforts• Tested other marketing tactics (Social Media Contests/Giveaways, Mailers, Outdoor Marketing) to spread brand awareness and drive new app downloads

• Successfully grew Norwegian Cruise Line’s Programmatic investment YoY by tactfully building upper funnel demand and assisting lower funnel conversions to maximize return on investment• Direct the planning, execution and management of all Programmatic Display and Video buys to achieve client KPIs on the NCL account• Extrapolate performance trends and identified key highlights to inform future investment allocations and pinpoint expansion opportunities• Execute advanced testing initiatives to gain insight into ad effectiveness and provide recommendations to better tailor media to NCL’s target audience• Evaluate external partners to find ways to enhance existing media buys and stay informed on new, emerging technologies

• Directed strategy and engineered portfolio of Social and Programmatic Display campaigns on the New York Times and Sling accounts• Coordinated the end-to-end development of performance-driven campaigns, from ideation to execution, to accomplish client business goals• Routinely provided deep dive analysis of quarterly and monthly trends to assess overall campaign health and identify opportunities for performance optimization• Designed client-facing, cross-channel performance dashboard to visualize WoW performance trends, across a series of granular data cuts, to derive actionable weekly insights• Created cross-team process and solutions manual to improve team efficiency and minimize time spent troubleshooting

• Extracted key user insights and trends through analyzing large, multi-dimensional data to better understand customer behavior• Headed the redesign and launch of two email campaigns with the creation of new copy, content, and design to drive customer engagement and conversion• Conducted user research to capture users’ preferences, specifically regarding a user community group, to make actionable recommendations• Designed wire framework for new mobile upsell and sign-up experiences based on performance data and benchmark analyses• Worked cross-functionally on projects with Marketing, Design, Product, UX, and Data Science teams

• Crafted compelling headlines and ad configurations for new campaigns and campaign refreshes to increase clicks and conversions - Created top performing headlines for Macy’s with over 25 conversions in the first 24 hours• Set-up and managed campaigns to ensure optimized performance by blocking sources, shifting metrics (PPC/Pay per click), and uploading new ads• Generated campaign review reports highlighting key performance analysis insights and providing future recommendations based on data-driven conclusions • Assisted 3 different geographical teams (San Francisco, Chicago, Los Angeles)

• Researched and assembled databases consisting of information on news publications to expand brand awareness - Initiated webinar deal with a major publishing website• Pinpointed best prospects, based on financial backgrounds, to expand sales pipeline and provide insights into two key markets• Developed data-driven email campaign strategy, focused on addressing industry-specific issues faced by companies, to attract new clients• Analyzed overall email campaign performance to make recommendations for future campaigns

• Worked with soccer club management team to plan, organize and execute summer youth soccer camps for girls and boys in eight different age groups• Acted as soccer coach for younger age groups, and worked with other coaches to plan and execute drills and other activities for camp participants• Coordinated the setup and maintenance of all related equipment and technology used during the soccer camps• Responsible for organizing the “World Cup” tournament for over 100 camp participants