Hobie Ritzel Email & Phone Number

Virginia Beach, Virginia, United States

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Developing revenue strategies with Girls on the Run Hampton Roads to adjust business operations and financial models for the impact of COVID-19. Changes to communications and business modeling reduced refund requests well below the national average, reaffirmed donor commitments and improved revenue during a very difficult period. This chapter's 5K race was cancelled by most chapters but our efforts should make the Hampton Roads race the largest and most successful in the country. Assisting the Hampton Roads Economic Development Alliance to develop strategies to implement the 757 Regional Marketing Campaign, a regional branding initiative to increase unity within the Hampton Roads community, improve the number of advocates for the region, and attract new businesses.Working with Children's Health Investment Program (CHIP) of South Hampton Roads as they work to secure essential supplies for 900 at risk families in the region during the COVID-19 crisis.

Chesapeake, Va

Led a team of regional marketing managers who regularly communicated and trained over 250 regional sales agents on marketing programs and campaigns and coordinated local market conditions into national marketing and sales strategy. Provided constant customer and sales agent feedback to influence national pricing, discounting, and marketing strategies, resulting in significant improvements in sales performance. Developed and led new matrix models between the national and regional sales and marketing teams which reduced redundancy, increased knowledge sharing, and built stronger ties between these groups. Selected to lead and develop the Cox Hampton Roads Leader Council to provide educational and networking opportunities for 200 regional leaders. This team was asked to solve pressing business problems and enacted solutions to remove pain points.Regularly identified and executed revenue enhancing programs with local and national leaders. Initiated rate training and incentive programs which improved the video sell-in rate to the highest in the nation, adding 1,013 new sales over two months. Led a national study to understand the impact of uncollected Early Termination Fees on the business. Analyzed data, determined opportunities in the existing process and built a national cross-functional team that developed a process change that would add $8 million/year in revenue gains.

Chesapeake, Va

Led a team of managers who were the liaison between the national marketing organization and the East inbound sales team, responsible for developing and executing national marketing, pricing, and competitive strategies in the region. Provided customer and sales agent feedback to the national sales and marketing teams, which influenced pricing and discounting policies, resulting in improved sales penetration. Communicated feedback and solutions to decision makers on competitive challenges and customer demands, leading to improvements in product design and execution. Coordinated a team to deliver product and competitive training for 2,500 third-party sales agents in six national and international third-party call centers. Over 90% of agents indicated this learning improved their job performance.Led a national, multi-functional team handling a high impacting customer issue that discreetly avoided any negative press or regulatory coverage, averted a $10 million revenue hit, and had 95% fewer customer calls than expected. This program was so successful it was repeated in every market in the country.

Chesapeake, Va

Managed a team of five managers to execute the product strategy for residential video, telephone, internet and home security in the Virginia region with annual revenue of over $900 million.Led team which executed hundreds of product introductions and enhancements with minimal customer impact, created and executed communication plans, implemented pricing strategy, and contributed to strategy development. Developed a strong employee and customer awareness program that leveraged product introductions and enhancements to improve revenue and product usage, creating a culture of continuous product education and a more effective sales and marketing organization.

Chesapeake, Va

Directed the Virginia product strategy for residential video operations with annual revenue of $476 million. I managed new product development and launches, created and executed communication plans and pricing strategy, and engaged in strategic development. Led the Cox Business Video strategy for Virginia for two years with over $15.6 million in annual revenue. Oversaw numerous B2B & B2C acquisition and revenue growth projects including the renewal of the Sentara Healthcare deal, adding video services at Old Dominion University, and Cox Business video rate increases.Recognized for consistently exceeding goals and providing leadership and direction for the marketing department.

Chesapeake, Va

Responsible for developing product plans and identifying growth opportunities for analog video, digital cable, premium pay networks, high definition services and Digital Video Recorder services for a communications company with over 400,000 residential customers.Developed competitive analysis and recommendations for a variety of new products or product enhancements to address evolving competitive threats.Renegotiated rates with vendors and revised consumer print materials to save an estimated $210,000 in print expenses annually.Recommended and managed the launch of 28 new digital cable channels that created more product value and increased customer satisfaction.

• Responsible for coordinating marketing strategies and tactics to meet revenue and customer growth objectives for Premium services, On Demand and Pay-Per-View products. In 2005, the Movies on Demand category saw a 57% growth in movie buys and the premium video product exceeded budgeted connect numbers by 600 subscribers. • Created marketing programs that brought in a record number of Starz subscribers in 2005.• Instituted new and innovative promotions to reach business objectives including: no cost radio promotions to increase Movie on Demand buys; the Mornings on Demand radio promotion; targeted direct mail for Pay-Per-View events; and a new digital subscriber mailing that significantly increased new Video On Demand trial in 2005.

• Developed, launched and managed a Florida based tourism publication, with oversight of sales, distribution, production and printing.• Recruited, trained and managed a team of regional sales representative to sell advertising within the tourism industry. Achieved an 80% increase in sales in 2004 vs. FY 2003.• Directed a network of 420 distribution locations.

• Researched new business opportunities for Trader Ventures to determine their compatibility with existing business models for purchase or start-up. • Produced plans for potential acquisitions or start up businesses for used car warranties, golf guides and bed & breakfast inns.• Responsible for the national marketing activities for 65 field offices of Auto Trader magazines.• Oversaw numerous marketing research projects on customer attitudes and magazine usage.• Produced the first nationwide marketing materials for sales representatives in ten years. • Developed and implemented a corporate logo and cover change for 185 Auto Trader and Truck Trader titles.• Redesigned and re-launched Used Car Price Guide, a national retail vehicle pricing publication.

Mba, Marketing, 4.0 Gpa

Activities and Societies: College Radio Station, Assistant Editor, College of Business Administration Alumni Publication and Southern.

Bachelor Of Business Administration, Marketing

Activities and Societies: President, Pi Kappa Phi Fraternity Interfraternity Council Greek Week Co Chair