Hoda Sheidaei, Mba Email & Phone Number

Boise, Idaho, US

Boise, Idaho, US

Irvine, CA, US

• Oversaw digital strategy and operations of Kia’s web properties, including but not limited to websites, apps, AR/VR/MR experiences, AI-bots and concierge, Google Home and Amazon Alexa skills, digital retail tools, etc..
• Improved engagement per visit +104%, active time on site +100%, dealer handoffs +73%, and HVAs per visit +14% on Kia.com year over year in 2020.
• Initiated A/B and multivariate testing, omnichannel personalization, AI-powered automation, and triggered nurture campaigns across the digital customer journey.
• Improved Kia’s standing in J.D. Power Auto Manufacturers Website Evaluation Study 2019 – 2021 by 11 Ranks, and 2022 by an additional 9 Ranks, making Kia.com 2nd place in the study.
• Led the Global Front-end redesign and backend re-platforming of Kia’s web templates in 2018, improving dealer handoffs by x3, page views per visit by x5, and high value actions per visit by x2 times.
• Piloted Stinger AR Test Drive, the first Automotive AR experience on Facebook Messenger, featured in F8 2018 and in multiple news outlets.

Irvine, CA, US

Irvine, CA, US

New York City, New York, US

• Led strategy and operations of marketing channels in North America including websites, blog, CRM, social media, public relations, live events, tradeshows, and affiliate programs to support global go-to-market.
• Designed and gamified the Ascend 2015 North America event app that increased foot-traffic +65%, in-app engagement +245%, social engagement +105%, and won an award.
• Measured, and reported on the effectiveness of marketing programs at an individual campaign and aggregate level. Provided analysis, insights and recommendations for program growth, impact, and optimization.
• Developed partner co-op content, events, direct mail, and webinars to generate awareness, consideration, and cross-sell opportunities.
• Managed data governance and cleansing of the customer database.

El Segundo, CA, US

• Managed content strategy, execution, maintenance, and analysis of daily B2B and B2C CRM and website operations.
• Launched personalized emails and dynamic landing pages that significantly Improved email open rates +35%, click rates +21%, and bounce rates -12% year over year.
• Analyzed personas and customer behavior to develop triggered dynamic marketing campaigns and improve operational efficiency by 2x and customer engagement by 3x.
• Developed communication guidelines and oversaw brand management between US and overseas teams to ensure consistency across channels.
• Regularly analyzed campaigns, garnered insights, derived trends, and forecast actionable areas for improvement.

US

• Designed and developed omnichannel marketing strategies for clients.
• Managed campaigns and oversaw creative execution through coordination with designers and developers.
• Developed and managed content strategy, working closely with clients to determine positioning and long-term opportunity roadmaps.
• Optimized campaigns through analysis of campaign data KPIs and forecasting.
• Planned experiential events, including sponsorships and trade shows.

• Managed EMEA Marketing and Business Development teams identifying potential opportunities for growth, including but not limited to City of Barcelona, Coca Cola, Swarovski, Georgian Industrial Group, Carrefour, etc.
• Drove over 200% sales growth, by expanding operations to the European market and setting up a new commercial office in Tbilisi, Georgia.
• Redesigned and managed corporate image from a complete web presence makeover to ongoing public relations and commercial outreach.
• Managed content strategy and execution for Iran-plast magazine (Plastic industry's top monthly publication) and other marketing materials, including brochures, flyers, newsletters, direct mail, and advertising campaigns.

• Created and managed digital content strategy and editorial calendar for online forums, email newsletters, and other communication initiatives, working closely with BD, Marketing, Creative, IT, PR, and AM teams.
• Increased customer lifetime value (LTV) +65% by analyzing customer behavior data and devising competitive rewards and loyalty programs.
• Executed conquest email strategies and maintained CRM database.
• Managed brand presence and oversaw community management.

• Managed the corporate website, print catalogues, print advertising, and direct mail channels; Assisted senior marketing executives with organizing campaigns, developing marketing strategies, and finding efficiencies.
• Increase revenue by 16x, proposing smart storage innovation to warehouse management and improving loading capacity in shipping operations.

Taught English as a Foreign Language (EFL) and prepared university students and professionals for their International English Language Testing System (IELTS) evaluation for studying or working abroad.

Master Of Business Administration (M.B.A.), Multimedia Marketing Management

Bachelor Of Arts (B.A.), English Language Translation And Interpretation

Diploma Of Mathematical Sciences