During my tenure as MD, I spearheaded the execution of strategic initiatives aligned with the company's overarching objectives. My role involved formulating and implementing an omni-channel sales strategy, which encompassed direct sales and e-commerce channels. I oversaw the optimisation of our e-commerce platform, refining product categories, streamlining payment processing, and enhancing customer service to elevate overall customer satisfaction.A key aspect of my role was fostering and maintaining positive relationships with key stakeholders, including suppliers, external agencies, and contractors. It’s worth mentioning that, I led a dynamic team of 10 professionals across multiple departments in a fast-paced environment, providing effective coaching and mentorship to ensure team success.Furthermore, I assumed responsibility for maintaining brand integrity, ensuring all marketing and social media interactions upheld the company's rigorous branding standards. Additionally, I managed financial budgeting processes and exercised comprehensive control over the company's financial plan, ensuring alignment with our strategic objectives.Some of my key contributions are as follows: Piloted business growth from startup to achieving over £2 million of online sales. Amplified online sales for Pro-Am Kits through Magento and Shopify sites, delivering consistent year on year growth ranging between 50% and 215%. Drove a remarkable 200% increase in sales conversions by developing, implementing, and managing an impactful digital marketing strategy across all Social Platforms, SEO, and Pay Per Click Campaigns. Spearheaded successful development and launch of two websites, achieving rapid growth. Utilised customer data analysis to identify key trends and opportunities, leading to the implementation of targeted marketing campaigns that significantly increased website traffic and order volume.

As a Key Account Manager at ABInBev, I played a pivotal role in managing a portfolio of 50 direct delivered accounts, overseeing end-to-end account management processes. My responsibilities included the development and execution of strategies to enhance distribution channels and increase market share.I meticulously adhered to profit & loss metrics for each account, consistently meeting net sales revenue targets. Additionally, I oversaw and controlled a substantial £350K loan book, ensuring efficient financial management and minimising risk. My role also involved exercising precise control over marketing budgets to maximise the impact of promotional activities.Following are my major achievements as a Key Account Manager: Achieved profit margin targets whilst strategically implementing necessary pay increases as needed. Negotiated both new and existing contracts, securing favourable terms and conditions that benefited company's interests.

As a Field Sales Representative (FSR) at ABInBev, I strategically targeted and cultivated distribution channels to drive market share expansion across both on-trade and take-home segments within a designated geographic area. My role involved developing robust relationships with key customers and business partners to enhance brand loyalty and foster mutually beneficial partnerships.Additionally, I organised and executed impactful promotional activities to drive product visibility and consumer engagement. Through these efforts, I contributed to the overall growth and success of the brand in the competitive market.My key success for this role is: Expanded channels of trade by establishing partnerships with national and regional wholesalers in both on trade and off trade sectors, diversifying market reach and penetration. Achieved challenging sales targets for the Becks Vier brand in on-trade market whilst implementing targeted in-venue marketing campaigns with each customer to maximise sales.

 Managed 94 independent sports retailers spanning North of England, Scotland, and key accounts in the Midlands. Oversaw Allied Buying Group, consisting of 40 retailers located in the South West of England.