Mike Hodgson Email & Phone Number

California, United States

St. Helena, Ca, Us

- Responsible for the management, architecture, strategy, and execution of the eCommerce Department- Manage three brands and websites, including full P&L responsibility- Lead program management for the eCommerce technology stack- Strategize with Marketing to develop enticing organic campaigns that leverage all channels and drive engagement, retention, and acquisition - Manage the affiliate marketing and agency led paid digital marketing channels- Lead a team comprised of focus areas that include eCommerce operations and strategy, merchandising, customer service, and affiliate and paid digital marketing- Lead the development and execution of hyper focused content personalization, including AI powered recommendations, customer segmentation, A/B testing, triggered messaging, and social proofing

Irvine, California, Us

- Own the management of asics.com, onitsukatiger.com, and asicstiger.com- Drive merchandising, buying, marketing, and operational staff and partners to create excellence in our online business.- Lead projects with 3rd party vendors and internal developers to improve site functionality and features to improve UX and conversion- Support executives through managing the financial aspects of our brand sites, continually updating the P&L and building cost/benefit models focused on margin and operating income- Lead researching the roll-out of our eCommerce platform across the Americas; Help to launch eCommerce in Brazil and Canada.- Partner with IT to manage day-to-day eCommerce technical operations including site functionality, external testing agents, etc.- Partner with Marketing, help create and maintain a robust marketing calendar and processes related to building a complex yet fluid marketing plan

Irvine, California, Us

- Lead the marketplace initiative for all brands, launching on 5 marketplaces including eBay and Jet- Manage the OnitsukaTiger.com eCommerce site; including P&L, assortment, analytics, enhancements, and operations

Irvine, California, Us

- Lead the operational support of all sites, site features, customer experience and related core processes- Work with multiple stakeholders and platforms developing and executing strategy, plans, and processes- Responsible for driving and coordinating activities across eCommerce, IT, Creative, and Vendor Partner teams for project releases, issue escalations, and process development- Support cross-functional execution of offers, oversee back-end operations, SKU management, inventory, and shipping issuesAchievements:- Managed the launch of the OnituskaTiger.com eCommerce site- Led operations for the launch of the ASICSAmerica.com eCommerce site- Managed business side of launching DTC drop-ship fulfillment from ASICS DC's- Led implementation of an employee discount website for ASICS employees and strategic partners

Irvine, California, Us

Beaverton, Or, Us

Vancouver, Bc, Ca