Daniel Hoeft Email & Phone Number

Houston, Tx, Us

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

New York, Us

The Daily Upside is one of the fastest-growing financial media companies, delivering its core news product, The Daily Upside, 6 days a week. During my tenure, key achievements included:- Grew The Daily Upside Flagship newsletter audience from 130K to 1m+ in ~18 months.- As the first full-time employee, acted as a key stakeholder in hiring and scaling the team to 16 full-time people. - Helped secure over $200k in revenue for the flagship newsletter.Responsibilities:- Hired and led a high-performing three-person marketing team, orchestrating the rapid growth of the B2B tech newsletter from 12k to 65k subscribers and the B2B policy newsletter from inception to 35k subscribers in six months.- Acted as a spokesperson for the entire marketing team during a comprehensive brand redesign. - Collaborated closely with the product, editorial, and revenue teams to establish an integrated newsletter ecosystem for B2B products and audit website taxonomy to increase web traffic.- Strategically prioritized marketing initiatives to support the product team's efforts in crafting an all-in-one marketing dashboard, streamlining data between different ESPs, GA4, Big Query, and Looker.

New York, Us

- Developed and expanded all marketing activities for The Daily Upside, orchestrating media buying exceeding $1m+ through several channels (Instagram, newsletters, YouTube, giveaways, affiliate), fostering organic partnerships, and managing the performance of platform spend.- Consistently crafted, tested, and analyzed ad copy, strategically aligning it with our audience persona to achieve below CPA targets based on channel type and quality of subscribers. - Implemented and managed customer lifecycle practices to maximize Lifetime Value (LTV) across core newsletter products. This includes building churn automation journeys, win-back campaigns, optimized sign-up flows, and content-gating.- Oversaw the deliverability stack for email-first products, leveraging a diverse set of deliverability tools, including Cloudflare, Validity, GlockApps, and Bouncer, to ensure optimal email delivery and engagement.

Milwaukee, Wi, Us

Bright Cellars is a D2C wine subscription that delivers wine directly to your door.- Fulfilled duties as platform channel manager for Snapchat and Reddit; assisted in creative across Meta platforms and Twitter.- Head media buying and copywriting across newsletters, Podcasts, and YouTube partnerships.Assisted with the direct mail program rebuild, auditing costs, finding new vendors, and achieving the lowest acquisition campaign for the channel in the company's existence.- Maintained oversight of monthly marketing budgets, totaling $1m+ for month-end reconciliation with the VP of Finance.- Built and scaled podcast advertising strategy, overseeing $750k+ in the first year of the program resulting in the second highest LTV audience.

Milwaukee, Wi, Us

Milwaukee, Wisconsin, Us

- Completion of 100, 200, and 300 level courses; consisting of 18 total classes- Knowledgable in areas listed but not limited to: Farm to cup, bean roasting, espresso quality, manual pour over methods, latte art, micro-foam and milk quality.- Leadership role as longest serving barista at Radio Milwaukee location.- Ordering Café materials such as beans and merchandise.- Training staff members.- Completing tasks based on self-motivation- Lead bartending in events as large as 500 attendees.

Washington, Dc, Us

- Fundraising Coordinator: Accountable for meeting yearly fundraising goals, performing call time, planning and executing small and large events- Finance Director: Prepare and submit CFIS finance reports, using programs such as ActBlue, Microsoft Excel, CFIS, and Paypal- Marketing Strategist: Creating effective strategies to promote content - Head of Communication: Internal and external communication point of reference. - Geographic Voter Analysts: Using programs such as VoterBuilder/NPG VAN to cut turf and create strategy for gaining supporters.

Milwaukee, Wi, Us

- Performing quantitative research regarding Mayoral Elections in the United States.- Collecting and inputing data.- Understanding and interpreting campaign finance laws and campaign finance disclosure forms.- Calculating statistics using programs such as Microsoft Excel and R.- Training new assistants on data collection and empirical analysis.

Bachelor’S Degree, Political Science And Government

Political Science And Government