Aaron I. Hoffman Email & Phone Number

Omaha, Nebraska, US

HorsePower Brands is a portfolio company in the home services franchising space. Our mission is simple: to provide consumers with service brands that prioritize care and integrity, aligning with their vision for home improvement. Through a dedicated focus on quality products and expert service providers, we aim to cater to every aspect of the home. Our.

Omaha, Nebraska, US

• Develop and deploy fully integrated marketing campaigns, capitalizing on print, media and digital channels for 9 brands and 240 clients nationally.
• Manage creative content development, cementing branding strategies and voice across advertising messages and promotions.
• Create and track marketing KPIs to inform campaign strategies and ROI against budgets in excess of $3m annually.
• Modernize franchise product and service offerings based on market research data, filling gaps with innovative options and customer pain-point solutions.
• Increased company revenues by 46% YOY with improved marketing and customer engagement/retention strategies.
• Optimize company's marketing research & development, sales and customer care business units with data-driven marketing input.

Omaha, Nebraska, US

Irving, Texas, US

• Evaluated consumer behaviors and purchasing patterns in global markets to inform and deploy promotional product campaigns via omni-channel marketing vehicles.
• Launched and customized chemical technology products for global, domestic and regional markets, adapting integrated marketing strategies and key value/performance-oriented messaging.
• Crafted marketing communications and content in consistent tone and brand voice across industry, application and audience.
• Highlighted and presented products, services and thought leadership at global trade shows, events and exhibitions.

Los Angeles, CA, US

• Initiated and pioneered consumer research on marketing for professional services.
• Established copyright and sharing agreements with external producers on consultative thought leadership.
• Crafted marketing material and content in consistent tone and brand voice for finance, healthcare, industrial and technology professional consulting services.
• Captured prospective customers using creative and fresh approaches on human capital/organizational psychology via digital and traditional marketing channels.
• Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns.
• Presented professional services at trade shows, fairs and exhibitions via tradeshow booths and speaking engagements.

Plano, Texas, US

• Managed integrated media analytics for all JCPenney local retail markets encompassing over 3,000 stores.
• Produced strategic marketing initiatives to bolster market penetration efforts within highly effective cost structures.
• Monitored media mix ROI and effectiveness through extensive sales, demographic, and psychographic data analysis.
• Responsible for media planning, allocation, and placement in all markets.
• Management of advertising agencies to negotiate, secure, and manage all media contracts, rates, and programs.
• Assisted Senior VP of Marketing with development of integrated media testing, strategy, and new marketing initiatives.

Dallas, TX, US

• Responsible for account management, media sales, and business development in the Home Improvement category.
• Researched, developed and managed key advertising programs and campaigns for national clients to include Lowe’s, Home Depot,Northern Tool, Pella Windows, and CC Carpets.
• Developed new business initiatives and partnerships through database marketing and telesales.
• Negotiated all advertising contract agreements and maintenance through duration.
• Assisted marketing research in completion of GIS digital mapping projects for marketing presentations.
• Created monthly, annual and fiscal reconciliation statements for client ad spend, contract performance and financial forecasting.

• Addressed all RFQ/RFD’s and provided in-­depth pricing analyses and cost structures to clients.
• Managed international suppliers to ensure logistics and production time lines were met for military production schedules.
• Tracked and reported all global competitor market share data through extensive adhoc reporting.

B.S., Marketing, Business Management, Organizational Behavior Management

Education record