David A. Hoffmann, Mba Email & Phone Number

Elizabethtown, Pa, Us

New York, Ny, Us

Us

Lebanon, Pennsylvania, Us

Perform and present data analytics to drive business growth and reduce marketing and operational costs.Identify and administrate business cases for projects to improve company profits utilizing data and analytics.Create, monitor, and execute multi-touch marketing campaigns as well as assist with trade-show and event management.Manage and maintain relationships with third-party marketing and advertising service vendors.Manage and create social media and public relations content.

Montreal, Quebec, Ca

Promoted from previous role.Lead Generation: Developed several strategies, with execution and evaluation an ongoing process. Initial program successes in sales enablement program. Re-engaging reps with the Brand has increased the sales representatives’ performance after the initial program introduction. Working to provide tools to the sales representatives has also driven increased sales performance. To capitalize upon the marketing communications efforts, a program has been created around the Lead-Forensics program to leverage our existing assets to their maximum. The program provides lead reports based on the website traffic that marketing communications drives and allows PoolPak to sort the traffic into the appropriate markets, channels, and sales structures. Product Development: Re-structuring the product development cycle has provided strong returns in development cycle times and costs. Current ongoing projects remain on target in terms of budgets, timelines, and scopes. Marketing research and business case development has been critical to the effort, providing cost constraints, timelines, and scope and product characteristics.Planned and executed trade shows and training events that lead to 50% increased lead generation.Implemented a product development process using market research, data modeling, and business case development to reduce product development cycles by 25%.Managed and lead team projects with up to 100 reporting team members including sales blitzes, training programs, and marketing and software development programs.Worked with European partners to research the market, develop literature, and create marketing campaigns for imported products.Managed and balanced a $500,000 marketing budget.

Montreal, Quebec, Ca

Originally designed as an entry-level position, but quickly grew in scope and responsibilities. The more advanced aspects of the position can be found in the job promotion descriptions above.Basic job duties include:Design and execution of media pieces. These include marketing pieces for sales consultant lead efforts. Other media pieces include product and application sales brochures, trade show materials for PowerPoint and video designs, as well as 'pop-up banners,' business cards, and media materials for sales training as well as various other functions.Marketing data collection and analytic creation. Redefined critical portions of internal data to help improve the information available to the company including market segmentation, sales status, and other important sales lead characteristics. Critical factors included continuous updates to the CRM system, re-categorization of primary markets to provide better analysis, and implementation of new internal processes to streamline process and information flows.

Montreal, Quebec, Ca

Promoted from previous role.Organization and execution of the 2016 PoolPak AHR Expo booth. The booth design incorporated ongoing projects including the public release of new products for the company.Implementation of a new product development process for PoolPak International. The process is a comprehensive approach incorporating field marketing research, sales representative feedback, and company strengths to develop a business case for the product development investment decision. The process has worked to reduce development costs, prevent timeline delays, and diminish scope creep.Development of the foundation of the marketing department. Upon arrival, important marketing aspects did not exist. A great deal of time has been devoted to building the marketing department into a well-organized business unit. Marketing structure creation includes, but is not limited to, strategic marketing plan development, creation of product messaging briefs, institution of marketing materials guidelines, and initiative planning and execution for several projects. To develop these critical structures a quick orientation and adaptation to the HVAC manufacturing market was vital, as well as the ability to conduct research for marketing data and analytics.Re-Branding PoolPak International. Based upon the product changes, the market perception, and the current status of the industry, re-branding has provided strong gains for PoolPak. Working with outside consultants, I helped to define the company culture, institute brand engagement objectives, and worked to provide a visual representation of the brand. Organization and execution of sales training efforts. Sales training materials were previous very out of date and required significant overhauls. Materials were re-branded and updated with the latest product, industry, and brand information. Sales training efforts since the relaunch have shown significant sales increases at nearly 50% unit sale increases.

York, Pa, Us

Part-time internship which focused on the Hanover Mainstreet program including marketing initiatives, social media and internet presence management, and compliance with grant requirements. Additional tasks and responsibilities included assistance with the development of the Regional Comprehensive Economic Development Strategy (CEDS) for South Central Pennsylvania, development and implementation of a bid tabulation system, and creation of community profiles.

Business assistance consulting for small businesses in York County. Topics of consulting include funding opportunities and grant writing, marketing plan creation and implementation, strategic plan creation and implementation, business strategy and continuity, along with other aspects of business. Additional responsibilities include the creation of internal marketing pieces such as client success stories, assistance with the generation of press opportunities, and networking with organizations in the Partnerships for Regional Economic Performance (PREP) partnership.

York, Pa, Us

Internship that focused on the operations of the non-profit business incubator YorKitchen and some aspects of other York County Economic Alliance endeavors. Points of focus included small business assistance consultation with business strategy, Lean and Kaizen practices implementation, marketing plan and materials creation, and product costing analysis.Consulted start-up food service and agricultural businesses to identify business needs, create an engagement work plan, and provide quality deliverables.Reviewed federal, state, and local grant proposal regulations to identify and obtain funding opportunities.

Assistance with press conferences and creation and distribution of in-office news letters and bulletins.

Master Of Business Administration (M.B.A.), Management

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

High School Diploma