Robert Hoffmann Email & Phone Number

Moscow, Id, Us

Moscow, Idaho, United States

Moscow, Idaho, United States

Moscow, Idaho

Building responsive websites with a content management system, creating online surveys, creating bulk mailings, supporting internal customers.

Write press releases and feature stories, produce videos and audio, coordinate with media.

• Manage, market and continually enhance the Web presence of WSU Extension.• Coordinate the organization, design and support of around 200 Web sites • Supervise Web designer, entailing the intake, assignment, review, and delivery of Web design projects• Provide formal and informal Web training and support to CAHNRS employees and volunteers, including software training for Dreamweaver, Contribute and Acrobat• Researched and specified Macromedia Breeze (Adobe Acrobat Connect) as an online training platform, trained users, and provided trainer and user support. Presented a session on Designing Distance Education Modules with Macromedia Breeze at the national ACE conference in San Antonio, TX.• Assisted in the planning and implementation of a digital image archive for CAHNRS and Extension, including the personal contribution of over 100 images.• Implemented incremental improvements to Publications e commerce site, increasing sales five fold; coordinated development of new Publications e-commerce site• Assisted with conceptual design, testing, and enhancement of Web-based system to track the Information Department publications production process• Successfully completed WSU’s Leadership Development for Supervisors series

In charge of fundraising and promotions.• Wrote articles and press releases publicizing KRFP• Wrote first professional tri-fold flyer; coordinated layout and printing• Wrote numerous fundraising, membership renewal, and annual appeal letters• Prepared displays and signage • Coordinated creation of first membership database (in FileMaker). Created accounting system (in QuickBooks), and migrated membership database to QuickBooks to unify membership database with accounting software. • Trained volunteers in maintaining books and sending membership renewal letters.

Wrote and proofread advertising and catalog copy;Assisted in development of Web site design, maintaining & updating site content, requesting input from all departments, resulting in an increase in inquiries to around 400 per month, plus expedited communications between customers and worldwide sales and technical support staff;Analyzed traffic logs to improve site design and customer service;Assisted with search engine program, including site optimization, banner advertising, keyword purchasing, and reporting;Maintained e-commerce site with monthly sales up to $30,000.

Primary responsibility for Web site development & coordination (www.iotech.com)• Assisted in development of Web site design, maintaining & updating site content, requesting input from all departments, resulting in an increase in inquiries to around 400 per month, plus expedited communications between customers and worldwide sales and technical support staff• Analyzed traffic logs to improve site design and customer service• Assisted with search engine program, including site optimization, banner advertising, keyword purchasing, and reporting• Maintained e-commerce site with monthly sales up to $30,000

Translated business, technical and advertising texts from German into English;Proofread translations from other employees.

Functioned as editorial department liaison with London, England subsidiary, supervising a multilingual quality assurance team;Scheduled and assigned work for various product areas, reporting results to management;Trained abstractors to produce content for online databases;Abstracted and indexed articles from marketing and chemical industry trade publications;Designed macros to automate conversion of outsourced material into database format;Cooperatively designed Common User Access, a Windows-based application for the production of five online databases; tested system, wrote documentation, and trained users.

Functioned as editorial department liaison with London, England subsidiary, supervising a multilingual quality assurance team• Scheduled and assigned work for various product areas, reporting results to management• Trained abstractors to produce content for online databases• Abstracted and indexed articles from marketing and chemical industry trade publications• Designed macros to automate conversion of outsourced material into database format• Interface designer, tester, & trainer for Common User Access, a Windows-based application for the production of five online databases

Ma, English, Writing

Graduated with High Honors

Master Of Arts, English; Creative Writing

Ba, English, Writing, German

Activities and Societies: Model United NationsYear abroad in Freiburg, Germany

Bachelor Of Arts, English; Junior

Education record