Managed all B2B product, sales and marketing research to understand customer satisfaction, brand health, go-to-market and product needs for B2B customers.Developed research and insights-driven content used for thought-leadership research, marketing, sales collateral, executive talk tracks, and PR.

Built out quantitative feedback programs for brand health, customer experience, and competitive intelligence in partnership with cross-functional stakeholders in providing strategic feedback to inform sales and product roadmaps for ad platform generating $8B annually.

Managed customer feedback across B2B businesses to provide sales and product key feedback to address gaps in servicing and UI offerings.

Managed market research for B2B product strategy and marketing teams, including product ideation, usage & attitude, market segmentation, pricing, naming, product positioning, and ongoing customer feedback.

Led two teams responsible for $2.5M in revenue, significantly contributing to the company’s financial goals. Successfully grew existing client business, including a notable 16x increase in spend from a key client. Authored winning proposals that secured new business, strengthened client relationships, and ensured the team effectively maintained vendor partnerships. Delivered compelling client pitches and led all major client presentations, consistently securing buy-in and fostering long-term partnerships.