Rachel Hoffmann Email & Phone Number

Denver, Colorado, US

Denver, Colorado, US

• Implemented SEO strategy, informed by Google Analytics/GA data, that resulted in a 35% increase in organic traffic and 14% growth in branded organic traffic
• Oversaw the transition from Hubspot to Salesforce over 4 months hitting all transition target goals
• Increased inbound schedule requests on BDR calendar 70% in 6 months by identifying opportunities through sales and marketing analytics
• Managed relationships with the marketing team to optimize Remotelock PPC program messaging based on buyer persona, pain points, and buyer journey
• Achieved 5% Y-o-Y growth goals every year
• Optimized ad expenditures by moving investments to areas of higher ROI while also decreasing cost per conversion by 45%

Reykjavík, Capital Region, IS

* Collaborated with colleagues to construct and manage the company’s social media profiles and presence * Able to successfully increase US based instagram following by over 500%* Built out profitable paid ad campaigns to bring the company new followers & web traffic* Tracked, measured, and analyzed social media initiatives in order to effectively.

Nashville, Tennessee, US

· Responsible for building, maintaining and growing relationships with clients and partners · Assist with mentoring and onboarding new hires and junior staff · Develop fully integrated digital marketing initiatives including paid social, paid search, demand gen & email marketing· Worked in tandem with relevant in-house teams to improve SEO and website UI.

New York, NY, US

· Develop, oversee, and assist with the execution of promotions and special events to increase traffic and revenue. · Created a promotion that increased revenue by 125% compared to prior year. · Modified a tour discount that performed 12x better than the previous year.· Create marketing budget working with other departments to fund cross-functional.

New York, NY, US

· Developed and implemented marketing campaigns to cross-sell products and services while strengthening the brand· Designed and implemented short and long-range advertising campaigns· Created, maintained and monitored tracking tools to measure effectiveness of marketing materials and related communications; webpage and social medial platforms analytics.

New York, NY, US

• Supported the marketing manager and design manager
• Responsible for Google AdWords and Analytics. - In 2015 decreased spending by 70%, while increasing ad click-through rate by over 80%
• Created content for the marketing department. - Had the most viewed blog post - Increased visitors from 100 to 1,500 a month on the companies blog. - Idea behind SHARK promotional video
• Increased exposure to social media sites. - In 2015 Facebook drew over 4,300 individual users to our website. - Instagram followers has grown over 45% - LinkedIn followers has grown over 15%
• Established and maintained an inventory system for event supplies company.
• Researched opportunities to expand company’s demographic. - Worked with partners to increase brand exposure to locals

Rye Brook, New York, US

• Analyzed client needs in order to compile site data specific to their needs.
• Tracked sales using Profit Power - 2014 sales over 50 million.
• Placed referrals to all of our 28 offices by speaking directly to managers.
• Referred clients to businesses outside of our territory.
• Assisted with incoming referrals from partner business.
• Licensed Real Estate Salesperson of New York.Programs: ProfitPower, Relo Xchange

Yorktown Heights, NY, US

• Provided administrative support to the marketing manager and update marketing activities calendar.
• Responsible for financial administration of the marketing department.
• Compiled and organized company databases by industry.
• Created and reviewed ads, sell sheets, and email blasts.
• Amplified brand exposure through social media sites.-Facebook followers had grown over 40%-Twitter followers had grown over 55%
• Implemented custom orders for clientele.

New York, New York, US

• Assisted with development of booth for National Book Expo of America, New York City
• Established quick response (QR) codes for children’s books for website retail product line
• Evaluated e-book design, format, color, composition, user-interface
• Responsible for uploading books of varying genres to Library of Congress archives.
• Involved attention to detail, quality assurance, and meeting deadlines.

Master Of Science - Ms, Marketing

Bachelor Of Science (B.S.), Communications

Education record

Education record