Rachel Hoffmann Email & Phone Number

Denver, Colorado, Us

Denver, Colorado, Us

• Implemented SEO strategy, informed by Google Analytics/GA data, that resulted in a 35% increase in organic traffic and 14% growth in branded organic traffic • Oversaw the transition from Hubspot to Salesforce over 4 months hitting all transition target goals• Increased inbound schedule requests on BDR calendar 70% in 6 months by identifying opportunities through sales and marketing analytics• Managed relationships with the marketing team to optimize Remotelock PPC program messaging based on buyer persona, pain points, and buyer journey • Achieved 5% Y-o-Y growth goals every year • Optimized ad expenditures by moving investments to areas of higher ROI while also decreasing cost per conversion by 45% • Impacted email funnel close and conversion ratios via verticalized email campaigns• Oversaw the marketing initiatives reporting to Remotelock C-suite • Provided insight into e-commerce space including sales funnel strategy, marketing strategies, product development, usability best practices and recommended plugins or new functionalities in support of business goals

Reykjavík, Capital Region, Is

* Collaborated with colleagues to construct and manage the company’s social media profiles and presence * Able to successfully increase US based instagram following by over 500%* Built out profitable paid ad campaigns to bring the company new followers & web traffic* Tracked, measured, and analyzed social media initiatives in order to effectively communicate ROI to executive team* Optimized content for search engines and lead generation * Grew keyword ranking 250% * Listed product on first page of google search* Increased & improved email marketing segments * Cataloged subscribers to proper channels * Developed successful drip campaigns with open rates upwards of 44%* Analyzed marketing data to establish actionable insights and provide recommendations on areas for improvement.

Nashville, Tennessee, Us

· Responsible for building, maintaining and growing relationships with clients and partners · Assist with mentoring and onboarding new hires and junior staff · Develop fully integrated digital marketing initiatives including paid social, paid search, demand gen & email marketing· Worked in tandem with relevant in-house teams to improve SEO and website UI for clients.· Support both B2B (SaaS) clients & B2C clients with budgets ranging from $2,500 - $50k · Surpassed targets and maximized revenue exceeding clients goals and expectations such as: · Sole contributor to a client’s paid search campaign which generated 15x revenue gains in 2019 · Increased client’s organic website traffic by 80% YOY and keywords by 60%

New York, Ny, Us

· Develop, oversee, and assist with the execution of promotions and special events to increase traffic and revenue. · Created a promotion that increased revenue by 125% compared to prior year. · Modified a tour discount that performed 12x better than the previous year.· Create marketing budget working with other departments to fund cross-functional projects while working closely with finance on forecasting and budget monitoring throughout the year. · Implemented 2018 budget and plan based on 2017 performance.· Oversee direct sales channels including direct e-commerce, box office, and assist strategy with indirect sales platforms and partner channels. · Constantly improve the customer experience before, during and post-acquisition. · Through improved communication, positive reviews went up 5%· Supervise the Digital Marketing Manager develop, lead and implement digital strategy including, but not limited to, email marketing, SEO, social media, digital advertising.· Actively identify and negotiate partnerships with local, national and global brands to support business goals, drive new customers and increase revenue. · Crafted a new program, which brought in over 10k in revenue.· Support sales teams in executing strategies to their respective markets· Project management, working with internal and external teams to execute key business initiatives. · Lead weekly discussions with external agencies to review and improve KPIs.

New York, Ny, Us

· Developed and implemented marketing campaigns to cross-sell products and services while strengthening the brand· Designed and implemented short and long-range advertising campaigns· Created, maintained and monitored tracking tools to measure effectiveness of marketing materials and related communications; webpage and social medial platforms analytics, website proxy software, ETC.· Ensured all marketing activities are performed to the highest standards while maintaining quality and cost efficiency· Developed and managed advertising in all media, including radio, television, internet, printed publications and digital ad placement in collaboration with Travel & Tourism and Charter & Events departments· Ensured adherence to advertising schedule proposed and approved in marketing plans· Ensured proper and accurate signage is in place at key locations, according to season· Developed and maintain public relations plan to support marketing objectives· Oversaw copywriting, design, layout, and production of promotional materials· Supervised junior Marketing team· Ensured all external and internal company communications are aligned with marketing objectives· Researched, analyze and recommend new marketing opportunities· Established and maintained department records and reports

New York, Ny, Us

• Supported the marketing manager and design manager• Responsible for Google AdWords and Analytics. - In 2015 decreased spending by 70%, while increasing ad click-through rate by over 80%• Created content for the marketing department. - Had the most viewed blog post - Increased visitors from 100 to 1,500 a month on the companies blog. - Idea behind SHARK promotional video • Increased exposure to social media sites. - In 2015 Facebook drew over 4,300 individual users to our website. - Instagram followers has grown over 45% - LinkedIn followers has grown over 15%• Established and maintained an inventory system for event supplies company. • Researched opportunities to expand company’s demographic. - Worked with partners to increase brand exposure to locals

Rye Brook, New York, Us

• Analyzed client needs in order to compile site data specific to their needs.• Tracked sales using Profit Power - 2014 sales over 50 million.• Placed referrals to all of our 28 offices by speaking directly to managers.• Referred clients to businesses outside of our territory.• Assisted with incoming referrals from partner business.• Licensed Real Estate Salesperson of New York.Programs: ProfitPower, Relo Xchange

Yorktown Heights, Ny, Us

• Provided administrative support to the marketing manager and update marketing activities calendar.• Responsible for financial administration of the marketing department. • Compiled and organized company databases by industry.• Created and reviewed ads, sell sheets, and email blasts.• Amplified brand exposure through social media sites.-Facebook followers had grown over 40%-Twitter followers had grown over 55%• Implemented custom orders for clientele.• Established and maintained an inventory system for event supplies and attendedto showcase the company.• Researched opportunities to expand company’s demographic.Programs: AS400

New York, New York, Us

• Assisted with development of booth for National Book Expo of America, New York City• Established quick response (QR) codes for children’s books for website retail product line• Evaluated e-book design, format, color, composition, user-interface• Responsible for uploading books of varying genres to Library of Congress archives.• Involved attention to detail, quality assurance, and meeting deadlines.

Master Of Science - Ms, Marketing

Bachelor Of Science (B.S.), Communications

Education record

Education record