Alex Hofmann

Alex Hofmann Email and Phone Number

Chief Intellectual Property Officer, Head of Licensing @ Sounds True
Portland, OR, US
Alex Hofmann's Location
Portland, Oregon, United States, United States
Alex Hofmann's Contact Details

Alex Hofmann personal email

About Alex Hofmann

A few things I'm good at include strategic and business planning; partnerships and new business development; negotiation, deal structures and contracts; intellectual property rights and licensing for enterprise and consumer markets; international licensing in China, Latin America, and EMEA (Europe, Middle East, Africa); P&L management, financial modeling, and pro forma development; remote team management, leading diverse groups, and cross-team collaboration.  I’m fortunate that my career has been diverse and interesting at every point along the way. I've been a media executive at TED Talks and PBS; early on I worked for Radiohead and PJ Harvey. In between, I’ve been a business consultant, entrepreneur, band leader, songwriter, and podcast host — all positive steps in the journey.The UCLA Anderson graduate school of management recognized me in its inaugural group of 100 Inspirational Alumni selected from more than 30,000 graduates.

Alex Hofmann's Current Company Details
Sounds True

Sounds True

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Chief Intellectual Property Officer, Head of Licensing
Portland, OR, US
Alex Hofmann Work Experience Details
  • Sounds True
    Chief Intellectual Property Officer, Head Of Licensing
    Sounds True
    Portland, Or, Us
  • Purpose Consulting, Llc
    Principal Consultant
    Purpose Consulting, Llc Jan 2021 - Present
    Purpose Consulting helps for-profit companies and non-profit organizations to harness the full value of partnerships and new business opportunities - including leveraging under-utilized intellectual property - to grow revenue, build brand, and engage customers at scale.
  • Ted Conferences
    Director, Global Distribution & Licensing
    Ted Conferences Apr 2016 - Sep 2020
    Portland, Oregon Area
    TED's Global Distribution & Licensing team is a revenue-generating business unit within a non-profit organization (not-for-profit doesn't mean not-for-revenue). During my tenure leading the team, we successfully built recurring revenue streams in five priority verticals and achieved several strategic milestones:1) Podcasts (+ broadcast audio)2) Corporate Learning & Development (workplace learning)3) Education (institutional, English-language learning, and lifelong learning)4) Video on Demand5) Travel/Hospitality> More than doubled annual licensing revenue between 2016-2019 with growth of 140%.> Spearheaded building the TED Talks Daily podcast series into a highly-profitable, international franchise in partnership with PRX.> Led TED's entry into international, non-English podcasting with the TED en Español series (with Univision and Acast) and TED in Chinese series (with Ximalaya).> Cultivated and expanded TED's partnerships with leading audio brands including NPR, Apple Podcasts, Spotify, Audible, PRX, iHeart Media, Acast, Luminary, Ximalaya/Himalaya, and others.  > Successfully negotiated multi-year strategic licenses with leading Corporate Learning & Development providers Cornerstone and OpenSesame.> Expanded TED's VOD, inflight, and hospitality distribution with partners in key markets including Bytedance and Tencent (China); Apple Daily (Taiwan, Hong Kong); Okko (Russia); Qatar Airways (Middle East); Saudia Airlines (Middle East); Avianca Airlines (Latin America); Air New Zealand; Air France; Marriott International hotels, and others.  > Negotiated the first commercial license for use of TED's IP for AI/Machine Learning with Systran, a leading provider of neural machine translation technology.> Led business affairs for TED Books, a co-publishing collaboration with Simon & Schuster for the release of 24 titles in the US and around the world in multiple languages.
  • Ted Conferences
    Associate Director, Global Distribution & Licensing
    Ted Conferences Feb 2014 - Mar 2016
    Portland, Oregon Area
  • Dac Media Ventures, Llc
    Principal Consultant
    Dac Media Ventures, Llc Jan 2007 - Jan 2014
    Portland, Oregon
    DAC Media Ventures is a boutique consulting practice that develops digital business strategies and negotiates intellectual property licensing agreements on behalf of socially and culturally-oriented media companies and organizations. DAC’s clients have included TED, Sundance Institute/Film Festival, The Paley Center for Media (formerly The Museum of Television and Radio), SnagFilms, Rubin Museum of Art, and HIT Entertainment among others. We launched and managed profitable lines of business for our clients with partners including: > Google/YouTube> Amazon> Hulu> Comcast> Microsoft > AOL> ProQuest> Alexander Street Press> Acorn Media/RLJ Entertainment
  • Changents
    Co-Founder
    Changents Jan 2007 - Aug 2012
    Portland, Oregon
    Changents is a Certified B Corporation and Internet platform dedicated to connecting people who are changing the world with people, organizations and companies that want to help them. Change Agents working across six continents – artists and adventurers; entrepreneurs and inventors; musicians and first responders; athletes and activists; photographers and scholars – use the Changents service to tell their stories, connect with supporters and rally assistance. Our industry-recognized cause marketing programs include the 2010 P&G “Clean Water Blovigation” which was cited by Advertising Age as a Top 10 Cause Campaign of the year. Changents has been cited for its social entrepreneurial leadership by Echoing Green and by major media outlets including ABC News Now, The New York Times, Washington Post, Boston Globe and Huffington Post.
  • Public Broadcasting Service
    Senior Director, Digital Ventures
    Public Broadcasting Service Jan 2004 - Feb 2006
    Alexandria, Virginia
    Strategic business planning and execution to develop revenue generating digital distribution and sponsorship businesses for public television.
  • Disney Abc Cable Networks Group
    Digital Business Development, Marketing & Production Consultant
    Disney Abc Cable Networks Group Mar 2000 - Dec 2003

Alex Hofmann Skills

Digital Media Strategy Entrepreneurship Social Media Business Strategy

Alex Hofmann Education Details

Frequently Asked Questions about Alex Hofmann

What company does Alex Hofmann work for?

Alex Hofmann works for Sounds True

What is Alex Hofmann's role at the current company?

Alex Hofmann's current role is Chief Intellectual Property Officer, Head of Licensing.

What is Alex Hofmann's email address?

Alex Hofmann's email address is al****@****ail.com

What schools did Alex Hofmann attend?

Alex Hofmann attended University Of California, Los Angeles - The Anderson School Of Management, University Of Wisconsin-Madison.

What skills is Alex Hofmann known for?

Alex Hofmann has skills like Digital Media, Strategy, Entrepreneurship, Social Media, Business Strategy.

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