Alex Hofmann Email & Phone Number

Portland, Or, Us

Purpose Consulting helps for-profit companies and non-profit organizations to harness the full value of partnerships and new business opportunities - including leveraging under-utilized intellectual property - to grow revenue, build brand, and engage customers at scale.

Portland, Oregon Area

TED's Global Distribution & Licensing team is a revenue-generating business unit within a non-profit organization (not-for-profit doesn't mean not-for-revenue). During my tenure leading the team, we successfully built recurring revenue streams in five priority verticals and achieved several strategic milestones:1) Podcasts (+ broadcast audio)2) Corporate Learning & Development (workplace learning)3) Education (institutional, English-language learning, and lifelong learning)4) Video on Demand5) Travel/Hospitality> More than doubled annual licensing revenue between 2016-2019 with growth of 140%.> Spearheaded building the TED Talks Daily podcast series into a highly-profitable, international franchise in partnership with PRX.> Led TED's entry into international, non-English podcasting with the TED en Español series (with Univision and Acast) and TED in Chinese series (with Ximalaya).> Cultivated and expanded TED's partnerships with leading audio brands including NPR, Apple Podcasts, Spotify, Audible, PRX, iHeart Media, Acast, Luminary, Ximalaya/Himalaya, and others. > Successfully negotiated multi-year strategic licenses with leading Corporate Learning & Development providers Cornerstone and OpenSesame.> Expanded TED's VOD, inflight, and hospitality distribution with partners in key markets including Bytedance and Tencent (China); Apple Daily (Taiwan, Hong Kong); Okko (Russia); Qatar Airways (Middle East); Saudia Airlines (Middle East); Avianca Airlines (Latin America); Air New Zealand; Air France; Marriott International hotels, and others. > Negotiated the first commercial license for use of TED's IP for AI/Machine Learning with Systran, a leading provider of neural machine translation technology.> Led business affairs for TED Books, a co-publishing collaboration with Simon & Schuster for the release of 24 titles in the US and around the world in multiple languages.

Portland, Oregon Area

Portland, Oregon

DAC Media Ventures is a boutique consulting practice that develops digital business strategies and negotiates intellectual property licensing agreements on behalf of socially and culturally-oriented media companies and organizations. DAC’s clients have included TED, Sundance Institute/Film Festival, The Paley Center for Media (formerly The Museum of Television and Radio), SnagFilms, Rubin Museum of Art, and HIT Entertainment among others. We launched and managed profitable lines of business for our clients with partners including: > Google/YouTube> Amazon> Hulu> Comcast> Microsoft > AOL> ProQuest> Alexander Street Press> Acorn Media/RLJ Entertainment

Portland, Oregon

Changents is a Certified B Corporation and Internet platform dedicated to connecting people who are changing the world with people, organizations and companies that want to help them. Change Agents working across six continents – artists and adventurers; entrepreneurs and inventors; musicians and first responders; athletes and activists; photographers and scholars – use the Changents service to tell their stories, connect with supporters and rally assistance. Our industry-recognized cause marketing programs include the 2010 P&G “Clean Water Blovigation” which was cited by Advertising Age as a Top 10 Cause Campaign of the year. Changents has been cited for its social entrepreneurial leadership by Echoing Green and by major media outlets including ABC News Now, The New York Times, Washington Post, Boston Globe and Huffington Post.

Alexandria, Virginia

Strategic business planning and execution to develop revenue generating digital distribution and sponsorship businesses for public television.

Mba

Activities and Societies: * Honor Roll

Ba, International Relations & History

Activities and Societies: * Director of Memorial Union Music & Entertainment Committee * Member, Pi Eta Phi Honors Society * Dean's List