As the Marketing and Communications Officer at The University of Sydney Faculty of Veterinary Science, I am entrusted with the responsibility of enhancing the business and profile of The University Veterinary Teaching Hospital Camden, AREPH, Uni Vets Camden, and Camden Equine Centre. I develop multifaceted marketing campaigns aimed at increasing client attendance and strengthening the brand across UVTHC. In my role, I handle a wide range of advertising and promotional activities. From managing Google Adwords and print media to online advertising and local media, I ensure comprehensive coverage to reach our target audience effectively. I also oversee the management of social media platforms, websites, and communication channels for AREPH, Camden Equine Centre, Uni Vets Camden, and Livestock Services. Collaboration is key, and I cultivate productive relationships with the University's marketing and media teams. By aligning our strategies with the University brand policy, we maximise exposure opportunities and maintain a consistent brand image. As part of my responsibilities, I actively seek sponsorship and event possibilities to boost brand awareness and engage the community. Managing sponsorship partnerships involves handling agreements, coordinating event activations, developing marketing collateral, and providing ongoing support. In addition, I am entrusted with managing the marketing budget and delivering quarterly reports on budget allocation, social media performance, advertising effectiveness, and event outcomes.

As the Event & Marketing Manager at K Ranch Arena from March 2017 to June 2018, I had the privilege of overseeing all aspects of hospitality and events at this exceptional venue. My role encompassed the management of bars, VIP areas, retail outlets, staff, and stock, ensuring seamless operations and exceptional customer experiences. With a keen focus on marketing and promotion, I positioned K Ranch Arena as a unique and premium destination for various events. Leveraging my expertise, I led marketing efforts through website management, social media engagement, point of sale (POS) strategies, radio advertising, and captivating video shoots. By effectively showcasing the venue's offerings and atmosphere, I successfully attracted a diverse range of clientele.I orchestrated memorable experiences, including country music festivals, rodeos, captivating video shoots, and thrilling equestrian events. To deliver exceptional events, I engaged and collaborated with contractors for trade stands, entertainment, competitors, merchandise, security, audio-visual setup, and catering. Through meticulous planning and execution, I ensured every event surpassed expectation. Financial management was a critical aspect of my role. I skilfully managed budgets, oversaw all aspects of banking, and maintained strict control over cash handling. By implementing efficient financial systems and practices, I upheld the financial integrity of K Ranch Arena.

In my role as the National Product & Marketing Manager at Kelato Animal Health, I held a pivotal position in driving the branding, positioning, and overall marketing efforts for our esteemed range of products in both domestic and export markets. With a keen focus on delivering exceptional results, I implemented strategic initiatives to enhance the company's presence and market share. To achieve our goals, I developed, negotiated, and executed impactful sales and marketing programs that encompassed sales promotional calendars, successful product launches, effective product positioning, rebates, engaging sales events, comprehensive training programs for staff and clients, and customer service initiatives. By meticulously planning and executing these programs, I fostered strong customer relationships and drove sales growth. As a strategic thinker, I played a key role in the development, launch, and maintenance of new products, aligning our initiatives with Kelato's overarching strategic plans and objectives. By staying abreast of industry trends and conducting thorough competitor analysis, I devised strategic pricing approaches to maximise market penetration and competitive advantage.A crucial aspect of my role involved managing the company's online presence and marketing efforts. I oversaw social media platforms, website development, advertising strategies, sponsorship activities, press releases, production of promotional materials, and captivating event activations. Recognising the importance of product knowledge, I provided comprehensive training to both customers and staff members, ensuring they were equipped with the necessary expertise to effectively represent and sell our products. By fostering strong connections with equine industry professionals and technical advisors, I cultivated a network of valuable resources that supported our product development and market positioning.

In my role as the National Sponsorship & Promotions Manager at Harvey Norman Holdings, I had the privilege of leading the company's national sponsorship strategies, with a strong focus on sports and community partnerships. Reporting directly to the CEO, I played a pivotal role in strengthening brand visibility and engagement through strategic alliances. By collaborating closely with national sporting bodies, I implemented community and consumer activations that maximised the impact of our sponsorships. As a responsible steward of Harvey Norman's donation budget, I meticulously managed the allocation of funds to various charitable initiatives, ensuring that our contributions made a meaningful difference and aligned with our corporate social responsibility objectives.To maximise the reach and impact of our marketing efforts, I developed and implemented comprehensive marketing strategies across multiple channels. Through these integrated efforts, we effectively communicated our brand messages and promotions to our diverse customer base. I took charge of planning and executing a range of events, including high-end corporate functions, NRL and A-League game activations, and consumer events held at Harvey Norman complexes, external venues, and prestigious sporting stadiums. As a leader, I controlled the sponsorship and promotions budget, ensuring optimal utilisation of resources and delivering measurable returns on investment. Additionally, I conducted annual performance reviews, providing constructive feedback to team members and developing professional development plans that fostered growth and maximised their potential. Recognising the importance of cultivating relationships, I actively nurtured networks with both external stakeholders, such as sporting organisations, community groups, and media partners, as well as internal stakeholders within the Harvey Norman organisation.

As an Advertising Account Manager at Generic Publications, I strategically planned and developed impactful advertising campaigns that aligned with business objectives. I provided valuable guidance to senior executives on campaign and marketing strategies, ensuring their alignment with brand goals. Coordinating the production of campaigns within set timelines and budget constraints, I oversaw various aspects such as creative concepts, file preparation, copywriting, media scripting, television production, and media placement. With a keen eye for quality, I evaluated advertising projects and conducted market research to assess their effectiveness in driving sales. I actively stayed informed about industry developments and trends, analysing their impact on specific products and services.

Oversaw portfolio of internal advertising and press collateral Delivered approximately 100 pages of press / weekOversaw traffic coordination for National Harvey Norman press and catalogues Managed approximately 1100 pages of catalogue advertising from client brief to printer sign-off