Wilson Li Email & Phone Number

Montreal, Quebec, Canada

Montreal, Canada Area

Montreal, Canada Area

Through optimizing the marketing stack, I helped spread the word of the importance of breakfast provided by Oatbox. • Adapted my experience for use with Salesforce Marketing Cloud, previously ExactTarget• Acquainted myself with SQL and AMPscript programing languages• Engaged in high level roadmap planning and execution• Streamlined processes for email creation, deployment, and reporting• Managed and optimized multiple email campaigns touching various points of the sales funnel

Montreal, Canada Area

I orchestrated madness in order to win-back as many disenchanted subscribers and bring them back to champion our products!• Was project lead on implementing Campaigner, an email automation platform, and reduced operating costs• Managed email win-back campaigns for 20 separate products; tasks included list hygiene maintenance, email/campaign design, and campaign scheduling• Used JIRA to manage the workload of a team of graphic designers• Created standardized internal processes and conventions for email best practices• Designed and conducted A/B experiments on subject lines, design, copy, sending names and addresses.

Montreal,

I was the man behind the automated marketing curtain! Pay no attention to that man behind the curtain!Managing and optimizing marketing automation and CRM systems, and feeding the funnel with leads were my key responsibilities. My main tasks included:• Practicing my magic on Eloqua and Salesforce to keep them in harmony with one another• Building and maintaining automated marketing programs to drive conversion• Cooperating with the VP of Sales to align sales and marketing goals• Identifying and building customer segments to market to• Lead an international team of data specialists for data quality control• Create and manage forms, emails, landing pages, and other marketing assets• Continuously refine lead scoring programs to provide the sales team with better MQLs, using both Program Builder and the built-in Lead Scoring module

Aside from crafting awesome copy, I work with the marketing gurus in crafting and optimizing, our automated marketing systems.

Traveled to assigned retail stores to generate excitement about the HP brand and its product offerings. While printers may not always be in the spotlight on store shelves, when an HP representative in on duty, hardware is dusted, features are highlighted and products are sold!

Alma, Qc

From waiting and serving customers, to food preparation and cooking, my duties spanned throughout the business. The main skills developed is multi-tasking and customer service.

Bachelor Of Commerce (B.Com.), Marketing

Excelled with a full course load while working full-time. Communication, team work and time management were integral skills developed.

Dep Business Administration, Marketing

Activities and Societies: BDC Case CompetitorHere is where my precious first formative marketing years in marketing took place. Everything.