Candee is an entertainment ecosystem that bridges the Web2 and Web3 ecosystems. It empowers the creator and fan community through innovation, experiences, and data insights to develop next-gen stories.

Viddsee is a creator platform for short premium content, with over 3 billion views and more than 5,000 strong storytelling community. With the mission of empowering storytellers, it provides high-quality content to audiences through its data-driven creative studio and multi-platform network.

TV & AdvertisingEnd to end product lifecycle management• Drove the New Media Advertising strategy for multiscreen cross platform Advertising
• Developed new Advertising solutions and optimizing Advertising monetization opportunities
• Commercial and Product Lead for a StarHub rewards based mobile application "Hub Treats" for iOS and Android• Business modelling to build new revenue streams through new technology products• Implemented Online, In-App Ad serving solutions for StarHub websites and mobile applications
• Integrated Web Analytics and Application Analytics across StarHub assets• Conceptualized and developed a variety of TV Applications including OTT content
 for Cable TV, IPTV services• Established new business partnerships and collaborations 
• Managed StarHub's Cable TV's Interactive TV which offers a variety of TV Applications• Designed and conceptualized UI/UX for a variety of Applications for TV and Mobile• 
Involved in evaluation of a variety of technologies that are cross platform from Broadband, Mobile to TV