Katherine Ovenden (Holba) Email & Phone Number

Charleston, South Carolina Area

• Develop & implement our marketing strategy for the Southern Region – including 13 states, 7 markets, 10 metro ad groups, and 100 retail partners.
• Lead our marketing and digital team focused on electrification, customer experience, digital transformation, and process
• Selected to attend an Electrification Product Dialogue with cross-functional global teams focused on EV technology & design

Charleston, South Carolina Area

• Responsible for driving the digital strategy for the Southern region with the Southern Region field team, National Marketing teams, and retailers.

Charleston, South Carolina Area

• Responsible for monitoring and analyzing regional and market level performance to recap/forecast sales trends and provide insights for business opportunities and/or areas of improvements for executive management team.
• Supported Regional Vice President and regional field team across a variety of specialty areas (sales, marketing, network development, aftersales, customer experience/processes, and distribution).
• Selected to attend a Sustainability Dialogue at Volvo’s Global HQ focused on our electrification and sustainability strategy.

Charleston, South Carolina Area

• Served as advisor and project manager for companies evaluating the Charleston metropolitan statistical area (MSA) as a prospective location for competitive business investment.
• Cultivated interest in the region for industry target clusters (aerospace, automotive, life sciences, information technology, and advanced logistics) through outbound global business development missions.
• Assisted with development and execution of a comprehensive, results-driven business development plan aligned with the region’s economic development strategies and objectives.
• Supported the implementation of Charleston's regional Foreign Direct Investment Strategy (FDI), Landing Pad program initiative, and One Region Global Fluency efforts.
• Led planning and execution on in-bound marketing missions and visiting international delegations.
• Provided support and mentoring for Business Development Coordinator to build depth within CRDA and business development team.

Charleston, South Carolina Area

• Provides a full range of planning, coordination, and support for CRDA’s global business development program.
• Serves as primary point of contact for companies involved with SC Department of Commerce’s international landing pad program.

John E. Walker Department Of Economics

Center Of China Studies

• Coordinate programs and events with numerous different partners including: Carter Institute, National Committee of US-China Relations, and Dixon Hughes Goodman
• Oversee creative inquiry teams and internship programs

Graduate Student Government

• Create and manage the internal budget for the graduate student government with bi-weekly reports to the Graduate Student Senate
• Process funding requests for graduate student organizations and departments

Greenville, South Carolina Area

• Served on the Denny’s account with a focus on field marketing and retail merchandising
• Served as strategist and project manager on assigned intern project
• Supported corporate and franchisee restaurant’s strategy for renovations and re-openings
• Attended Denny’s 2015 Strategic Planning conference with Denny’s corporate and subsidiary agencies
• Wrote press releases to be pitched to multiple media outlets

Public Affairs And Marketing Services Office

• Plan and host award winning Tigertown Bound Receptions in twenty locations in South Carolina, Charlotte, and AtlantaWorked closely with Clemson’s Board of Visitors and alumni associations in each location
• Hosted Imagine program to encourage middle and elementary school students’ interest in engineering
• Attended annual Board of Visitors meeting in Columbia with Admissions Director
• Supported Spring Blitz event for prospective high school students

Student-Athlete Enrichment Program

• Advise six NCAA-Division I student-athletes in organization, appropriate use of planner, time management, task management, and creation of a weekly study schedule
• Support learning specialists in student-athlete’s progress with independent use of learning strategies across curriculum
• Ensure academic integrity by following NCAA, Clemson University, and Vickery Hall policies

• Chair of the Funding Board
• Oversaw the allocations of the Student Activity Fee ($1.6 million dollars)
• Worked closely with top administrators at Clemson (President, CFO, Board of Trustees, and Student Affairs)
• Implemented Student Activity Fee assessment mechanism and International Travel Policy procedures
• Also served in Student Government as: Assistant Treasurer (2011-2013), Member-At-Large Senator (2010-2013), Research and Development Board (2010-2013), and Freshmen Council (2010-2011))

• Selected as a representative of Clemson University to participate in an English summer camp at Tsinghua University, one of China’s top universities, which involved over 1200 rising sophomore students and other foreign.
• Instructed two classes of 60 Tsinghua students

Charleston, South Carolina

• Assisted in management of the front office including preparation of medical records, organizing billing information, collecting lab results, scheduling and checking in patients and answering and assisting patient phone.
• Gained in-depth knowledge of the business operations by a privately-owned medical office while also learning about cardiology.

• Worked closely with P&G account team to support clients, create budgets and storyboards for pitches, participate in brainstorm sessions, and prepare competitive analysis reports
• Created a new product launch campaign for Scope Mouthwash in our company-wide intern projecto Conducted primary and secondary researcho Developed creative brief, competitive analysis, marketing strategy and creative.

Master'S Degree, Economics

Activities and Societies: Clemson Engineers for Developing Countries, Graduate Student Government

Bachelor Of Science (Bs), International Business Management And Economics Minor In Global Politics

Activities and Societies: Undergraduate Student Government (Treasurer, Funding Board, Senate (HHS Committee and Campus Life Committee, R&D.

Certificate, Volvo Cars Executive Leadership Program