I have over 10 years of experience and have managed over $39M in paid media spend on paid social and paid search. I've grown companies from startup level, to just under a half a billion dollars per year in revenue and beyond. What excites me most is working with brands right on the cusp of exponential growth.I’m great at building, executing, and scaling cross-channel paid digital marketing strategies for growth stage brands. My primary focus is scaling revenue, bringing in new customers, and maximizing lifetime value. I am a data-driven and analytical thinker. Comfortable working with and manipulating data from e-commerce platforms, google analytics, Net Suite, Shopify, Klaviyo, HubSpot, Salesrorce, ad platforms and more to pull data, warehouse it, and visualize it for detailed reporting to higher level executives. I use a scientific approach to ad campaigns and A/B testing images, videos, and copy to run experiments, boost conversions, and hit KPIs. I’m very organized, quick on my feet, and effective at creating a digital ad strategy with high levels of conversions. I’m scrappy and like to get things done.I’m well versed in creative briefs, collaborating with social teams and creative departments to get effective ad creatives that drive results. I am happy to fill in the gaps with ad creatives and copy where it’s needed. Skilled at mass multi image variant generation at scale to rapidly A/B test ads. Very proficient at GPT4 and Midjourney AI models to speed up creative iterations for tests. I’m comfortable managing a team, coordinating with external agencies, and direct execution of strategy within accounts. Overall I’m a optimistic problem solver, comfortable working in a high pressure & fast paced environment. I have a growth mindset and I am always seeking new opportunities and new ways to improve efficiencies and increase revenue. I’m great at moving quickly and managing priorities for myself and my team, and pivoting when needed to get the most important things done