Greg Holder Email & Phone Number

Cincinnati, Ohio Area

Responsible for developing and writing compelling product and editorial copy that aligns with the brand voice across all channels including catalogs, email, social media, direct mail, advertising, video, in-store signage and other marketing initiatives.• Wrote benefit-driven product descriptions that resulted in an increase in online sales.• Developed and executed editorial content that created an inspirational shopping experience across all channels, resulting in an increase in website engagement.• Led the writing for all Frontgate emails, homepage editorial copy, and promotional messaging.• Served as lead copywriter for the outdoor furniture product category and helped to develop unique selling angles for categories, promotions, and products.• Managed a team of outside freelancers, editing their work, managing schedules, and workload calendars.• Edited and refined catalog spreads before publication, ensuring consistency with Frontgate’s brand voice.• Collaborated closely with art directors and graphic designers on print and digital projects, ensuring timely asset execution.• Partnered with merchant teams to accurately and effectively communicate product information with a minimum of errors.• Wrote customer service-related copy as needed.

Acquired, developed, and content edited resources for books, curriculum and consumer products for all ages.