Senior Copywriter
Current- Responsible for developing and writing compelling product and editorial copy that aligns with the brand voice across all channels including catalogs, email, social media, direct mail, advertising, video, in-store.
- Wrote benefit-driven product descriptions that resulted in an increase in online sales.
- Developed and executed editorial content that created an inspirational shopping experience across all channels, resulting in an increase in website engagement.
- Led the writing for all Frontgate emails, homepage editorial copy, and promotional messaging.
- Served as lead copywriter for the outdoor furniture product category and helped to develop unique selling angles for categories, promotions, and products.
- Managed a team of outside freelancers, editing their work, managing schedules, and workload calendars.