Aheuser-Busch InBev• Michelob ULTRA sports sponsorship strategy and activationCoca-Cola: Global Athlete Procurement and Management• Conducted Coca-Cola’s global athlete procurement process, from initial research through contract negotiation• Managed assets and day-to-day relationships with athletes, managers and agents• Executed appearances and production shoots around the world, from Paris to Buenos Aires to New York City for Coca-Cola's global athlete marketing programs• Organized athlete integration into Coca-Cola marketing and social campaignsMelco Resorts & Entertainment: Global Ambassador Procurement• Researched and identified premium, high-end brand ambassadors who align with Melco’s values and vision• Worked with talent agencies in securing partnerships across key cultural pillars, including sports, entertainment, art, and music• Facilitated Melco’s utilization of brand ambassador assets

Managed Knicks athlete appearances and fan engagement activities at games and public eventsImplemented strategic planning and coordination for marketing and promotionsOrganized and administered basketball clinics and camps

Drafted and edited contracts for professional athlete appearancesPerformed legal research and wrote memoranda on athlete representation issuesPrepared and reviewed endorsement contracts for professional athletes

Conducted in-depth research on unique legal questions in NLRB casesTook affidavits of parties with complaints regarding employers and/or unionsRevised and edited documents for clarity and accuracy

Uncovered and analyzed endorsement opportunities for elite athletesDelivered presentations on strategic marketing plans and ideasEvaluated potential clients to assess their marketability for future representation

Wrote and prepared memoranda summarizing legal precedent on issues relevant to upcoming litigationResearched legal decisions and sources to assist NYSUT’s lawyers in representing their clients

Coordinated in-game, on-court activations at Seton Hall University basketball gamesManaged marketing and promotional pieces at the Prudential Center around athletic competitions

Worked in studio for Ryan Ruocco, Michael Kay and others, doing research and notes for radio showsPromoted ESPN at events, from meet and greets with Eli Manning to sports trivia contests at NYC barsEdited audio from radio interviews with athletes and other sports industry professionals