Holger E. Metzger Email & Phone Number

Germany

Germany

We build meaningful and profitable relationships between bands and customers in today’s age of superficiality and identity tensions.

Germany & China

Film/Video productions, State-of-the-Art Editing & Color Grading Services (worldwide, remote)

Shanghai City, China

With 25 years of running TMRC/Narrative Acuity in China and SE Asia, I am one of the most experienced insights & brand communication specialist in the world's most challenging market environments.I founded TMRC in Shanghai in 1998. Native fluent in Chinese, I was the first foreign qualitative researcher to conduct FGDs and deep psychological interviews all across China. In '98 I started with agricultural research for Dupont and automotive research and strategy development for GM's Buick launch in China. TMRC became a preferred China insights partner for global brands operating in China, from Coca-Cola to Unilever, as well as emerging Chinese conglomerates. Coverage expanded to India, Indonesia, the US and European markets. A specialization in cutting-edge psychological insights techniques also led to professional relationships with US and Chinese universities. Today we are a pioneer in the use of Narrative Psychology in insights and brand communication. My "Brand & Consumer Psychology Masterclass" is available on leading e-learning platforms.On the creative side a screenwriter/director, I wrote the Chinese-language web-series ‘Men, Impossible’ with a female rights angle on so-called 'left-over women' in 2014. It gained 12+ million views within a day on iqiyi.com before being removed by censors for being ‘socially disruptive’ (...it had clearly left an impact). I have been creating short films and webseries that focus on social and individual tensions in times of transformation, numerous mini-documentaries and branded dramas for various brands. A recent short documentary on a traditional glass artist in the Black Forest, 'The Useless Glassblower', won international awards, as did several music videos.

Bachelor Of Arts (B.A.), Chinese And Law

Master Of Fine Arts (Mfa), Film & Television

Abitur

Education record