Daniel Holguin Email & Phone Number

Chicago, Illinois, US

New York, NY, US

• Promoted within 8 months for successful campaign management and excelling in cross-functional and strategic communication.
• Onboarded and managed 30-40 clients each quarter with an average quarterly ad spend of $1.5+M, overseeing the entire campaign lifecycle for display, ABM, sponsored content, and Direct to Developer advertising for.
• Partnered cross-functionally with Account Executive, Product, Engineering and Marketing teams to continuously improve the customer experience
• Fostered cross-team collaboration to ensure seamless campaign workflows for Enterprise, Mid-Market and SMB clients.
• Provided guidance to clients and worked with them on KPIs, best practices, and campaign optimizations to drive results.
• Utilized data analysis to share insights for clients and identify upsells for sales team, and driving $300K in quarterly renewals.___________________________________________________________________________

New York, NY, US

• Collaborate with the Account Executives on the Ad Sales team to assist them in building media plans on behalf of their SMB, Mid-Market, andEnterprise customers with ad budgets spanning between $30K to $600K per campaign.
• Research clients' needs and build strong proposals incorporating input from Account Executives and client directives
• Aided to streamline the end-to-end workflow from pre-sale to post-sale, leveraging OMS, GAM and Salesforce.
• Collaborated with CSM and Sales Reps to develop, optimize, and manage media plans for display, ABM, sponsored content, and DtD initiatives.___________________________________________________________________________
• Platforms & Tools: AdBook, G-Suite, GAM, Look Studio, Monday.com, OperativeOne and Salesforce
• Clients included: IBM, CBTNuggets, Cisco, Docker, MariaDB & more.

Orlando, FL, US

• Organized and led the communications committee as needed to assist with duties and responsibilities as set forth in communications strategy, and scheduling and managing bi-weekly meetings outside of regular board.
• Worked closely with Content, Email Marketing, Paid/Promotion, Social Chairs to oversee the design of all eBlast communications, content calendars, and paid social advertising.
• Developed strategies and planning with individual committee members regarding their particular channel.

Orlando, FL, US

• Conducted online advertising campaigns on Facebook, Twitter and LinkedIn to drive awareness for upcoming local events and Addy Award submissions.
• Collaborated with content and communication chairs on the creation of advertising materials and publications.
• Provided strategic direction for targeted initiatives, defining key messages and value propositions, and determining optimal communication methods for social advertising.

Lake Mary, FL, US

• Managed all paid social clients, handling strategy, analysis and optimizations, with a $35K average monthly ad spend.
• Led, trained, and mentored social media community managers & interns in social media advertising platforms.
• Aided in responding to RFPs, pitches, and omni-channel strategies including - home, social, email, and other tactics.___________________________________________________________________________Platforms & Tools.

Lake Mary, FL, US

• Developed content strategy plans for 33% of the agency's multi-channel client accounts, with one intern as a direct report.
• Managed eight paid social clients, aligning campaign strategies, defining KPIs, and optimizing social efforts using data analysis.
• Partnered with cross-functional teams to develop compelling omni-channel campaigns to drive awareness and lead generation (email, web, social, blog, events, SEO, video, influencer marketing, and.

Orlando, FL, US

• Plan, create and publish new content
• Manage multiple social media accounts
• Monitor social media trends and implement new strategies
• Help develop the client's brand voice and identity
• Utilize innovative tactics that leverage social media activities
• Foster and nurture client prospects

• Multi-channel social media managing
• Social media advertising
• Content writing and research
• Provide creative and innovative ways to gain exposure
• Execute day-to-day tasks as need___________________________________________________________________________Platforms & Tools: Buffer, Canva, G-Suite, GAM,, Hootsuite, Later LinkedIn Ads, Meta Ads Manager, Snapchat Ads.

Orion Township, Michigan, US

• Increased leads by 20% and improved engagement through strategic social branding with organic and paid efforts.
• Co-led successful promotions, initiatives, and campaigns, achieving 15% sales growth and 20% new member acquisition.
• Performed research on current benchmark trends and audience preferences.
• Analyzed and evaluated social media campaigns, strategies, and trends.
• Communicated with followers, respond to queries in a timely manner and monitor customer reviews.
• Designed social media graphics, copywriting social captions, and utilizing client videos/testimonials as content.___________________________________________________________________________Platforms & Tools: G-Suite.

Clearwater, FL, US

• Award-Winning Social Media Specialist
• Generated, published, and managed 5+ brand accounts across Facebook, Instagram, and LinkedIn, and posted 3-5x a week per client.
• Developed and implement strategic organic and paid social campaigns in collaboration with the account executives, digital marketing managers, and art director.
• Executed paid social media campaigns for lead generation, page likes, engagements, event responses, and website traffic.
• Broadcasted social media live events for major events including: The Grand Opening of Crystal Lagoons at Epperson, The 2018 Gasparilla Bowl, and other local events

New York, New York, US

• Collaborate with both the creative and social media teams to promote news and content created by the MuggleNet Staff via social media channels
• Curate and manage campaigns, hashtags, and captions that encourage audience interaction

Export, Pennsylvania, US

• Assisted in the project bidding and execution process, including – estimates, analyzing job performance, and reporting. In addition, to developing project plans, coordinating internal resources and third-party vendors.
• Proactively identified potential risks and issues that could jeopardize project success and continuously assessed and monitored throughout the project lifecycle.
• Acquired over $100K in Change Order work, work that was not originally part of our scope within my first 30 days through problem-solving and diligence.

• Oversee the execution of the program's brand identity
• Collaborate with a team of photographers and writers to create cohesive marketing collateral

Remote, USA, US

• Conduct seminars that present the new fundraising platform
• Network with university organizations to publicize the Givebutter movement
• Promote the new alternative to fundraising through social media, flyers, and meetings

New York, New York, US

• Promote company content on online including: social channels and blogs
• Use social media analytics to determine optimal posting time for engagement and brand awareness
• Research and create hashtags that represent CollegeFashionista’s brand identity
• Generate original content that advertises CollegeFashionista with the intent to reach a greater audience

New York, New York, US

• Conduct research of seasonal fashion trends to present to CollegeFashionista audiences
• Network with other college fashionista/o’s to exhibit their personal style by composing an article and photoshoot
• Promote CollegeFashionista content through various online mediums, including: Facebook, Instagram, Twitter, and the CollegeFashionista website

Eden Prairie, Minnesota, US

• Developed and maintained Spanish speaking clientele through comprehensive assessment
• Collaborated with clients to identify their needs and specifications for their photos
• Sell personal and fellow employee’s work, as well as, company products and offers
• Daily Sales Average: $95

Coral Gables, Florida, US

The largest annual event for Latino trendsetters and news-makers in: journalism, blogging, marketing, entertainment and technological entrepreneurship.

• Responsible for brand management and company identity
• Brainstorm and execute marketing strategies in line with company goals
• Plan and implement promotional email campaigns 2x a month
• Manage and improve lead capture
• Cultivate and deepen client relationships and partnerships that add value

Bachelor’S Degree, Communication - Culture And Media

Associate’S Degree, Mass Communication/Media Studies

High School