Holland Sanders Email & Phone Number

Fort Worth, Texas

HOLLAND collective is a full service communications agency specializing in Public Relations and Marketing. But don't be fooled, we are far from average. HOLLAND collective is not just another outside agency with a list of “best practices” and cookie-cutter strategies to put your message out to the world. We are driven by a passion for telling inspiring stories -- we are narrative builders and reputation makers. EVERY CLIENT, EVERY PROJECT, it is our ultimate goal to become an authentic extension of your team, working together to take your business to the new levels of success.

Fort Worth, Texas

Responsibilities: Developing, implementing, and evaluating comprehensive marketing campaigns to generate ticket revenue for Fort Worth Opera. Managing all marketing efforts to achieve single ticket, group, and subscription sales goals of nearly $1 million annually.Direct all audience development initiatives including: planning, coordinating and implementing the annual subscription, single ticket, and group sales campaigns consisting of print, broadcast, direct mail, telemarketing, public relations and publicity, special events and promotions for both local and regional markets.Supervising a team of four full-time employees in the areas of marketing, communication, and customer service.Providing financial oversight over the marketing revenue and expense budgets; assisting in creating sales forecasts and developing expense projections. Maintaining public relations budget; track and quantify results of publicity campaigns.Producing marketing deliverables, including advertising (print, broadcast, outdoor, online), direct mail, e-mail, promotional materials and other collateral. Developing and managing all direct marketing efforts, including direct mail, e-marketing, customer segmentation, target market strategies and audience development.Overseeing editorial content for Fort Worth Opera newsletter and other communication outreach, including development and maintenance of Fort Worth Opera Web site.Managing development and implementation of strategic and tactical public relations plans to promote opera productions, special events, education/outreach programs and other Opera activities.Serve as primary media contact for organization and as spokesperson, as appropriate.Cultivate relationships with key media contacts, oversee the maintenance of media list, and manage PR consultant relationships.

Fort Worth, Texas

Responsibilities:Ongoing management of company website and coordination with web design contractor and marketing agency.Daily management of social media accounts on Facebook, Twitter, Yelp, Foursquare, etc.Oversee electronic customer relations & development which includes: Drive and maintain email lists Develop/maintain electronic campaigns Increase web visibility of company Drive electronic word of mouth marketingManage the design, production and purchase of all print, online, electronic and outdoor advertising to meet earned income goalCoordinate ad placement and content online and in printImplement marketing and social media strategiesDevelop and implement mini-campaigns for secondary targetsAssist in the development of promotional materialsResearch and analysis of marketing/sales data, including department ROI

Client List:Choctaw Casinos, The Medical Center of Plano, North Texas HCA, Fort Worth Transportation Authority (The T), DART, and Denton County Transportation Authority.Responsibilities:Media BuyerDetermine marketing goals and objectives for clients based on their overall campaign needsPlan, negotiate and place both traditional and non-traditional media while working to achieve the maximum return on investmentBuild and maintain strong relationships with local media sales representatives to ensure clients receive a comprehensive media buy including substantial added value packagesMaintain and manage up-to-date ad budgets for each client

Client List:Fort Worth Transportation Authority (The T), Artes de la Rosa, Back to School Roundup, and The American Advertising FederationResponsibilities:Facilitate fundraising and sponsor development for two major projects.Research prospects. Prepare and maintain database to track contact information and pitching status.Draft, edit and disseminate solicitation materials (including pitch letters and sponsor proposals) to prospective businesses and organizations.Cultivate donor relationships and directly pitch sponsor prospects. Follow-up with pending solicitations to determine status.Attend client meetings, maintain meeting minutes and ensure follow-up.Attend donor cultivation events.Assist with sponsorship execution and logistics.

B.A, Communication

Associate Of Art

Education record