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Marketing Director Biotechnology Pharmaceuticals CommercializationStrategic marketer with 20+ years of experience. Proven track record from early asset identification to end-of-lifecycle product management. Experience with top-tier companies in US, Europe, Canada, South America, Japan and Australia.Multiple products launched, including several blockbusters.Experience in the following: diabetes, obesity, metabolism, thyroid disease, pituitary disease, dyslipidemia, immunology & inflammation, analgesics (opioids), peripheral hypotension, CHF, hemophiliaPre-approval experience: · BD, in-licensing evaluation · New product development, strategic planning · Commercial input into label and clinical development · Launch planning · Forecasting and project valuation · Portfolio strategy and optimization · Senior level presentations · Budgeting, people managementCommercialized product experience: · Brand strategy and tactics · Branding, campaign, and message development · LCM · Alliance management · Sales training, POA planning · Sales force effectiveness, IC planningContact information: ted.holland@comcast.net, (908) 246-4607
Qed Consulting, Llc
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Marketing ConsultantQed Consulting, Llc Jul 2016 - PresentFocusing on developing early to late clinical stage commercialization strategies for the biopharmaceutical industry. Building comprehensive commercialization plans that integrates clinical, medical, regulatory, payor and marketing activities.
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Commercial Lead - Early Stage CommercializationUpsher-Smith Laboratories 2014 - 2016Defined strategy for neurology (epilepsy) product. Created market research plan, resulting in data-supported segmentation, positioning and messaging. Researched and aligned on pricing and rebating strategies. Developed product forecast, cash flow, NPV. Championed organizational preparedness activities. Developed and implemented HCP, patient/caregiver tactics. In collaboration with medical affairs, developed medical and scientific communications, KOL engagement, and disease awareness plans. As commercial lead, provided input to shape development, clinical research, and product supply activities. Crafted LCM plan.
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Consultant, Strategy Npd CommercializationQed Consulting Llc 2012 - 2014Consulting with development and commercial teams to optimize the value of pipeline products in the pharmaceutical, biotechnology or medical devices industry. Generated insights to leading medical device manufacturer in order to improve segmentation, positioning, and messaging efforts. Provided input into branding activities. Led market research project to explore pull through program options to reach patients with marketing tactics.
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Associate Director Pipeline Strategy, DiabetesNovo Nordisk (Diabetes Marketing) 2011 - 2012Bagsværd, DkAs commercial leader for the US market, led all new product commercialization and launch planning efforts for diabetes pipeline assets in the US. Directed activities on alliance project within the diabetes portfolio. -
Associate Director Product Commercialization, DiabetesNovo Nordisk (Diabetes Marketing) 2004 - 2012Bagsværd, DkCreated and implemented strategic plans for all pipeline assets, collaborating with global and US colleagues to optimize products for the US market. Aligned key stakeholders.Expertise in CI, segmentation, positioning, messaging, forecasting, valuation, brand planning, branding, trial design, market shaping, HE OR, pricing & reimbursement, managed market strategy, KOL engagement, launch planning, and LCM.Worked in diabetes, obesity and dyslipidemia TAs. Projects included new MoAs, LCM projects, and innovative drug/device combinations. -
Associate Director Somavert Global BusinessPfizer/Pharmacia 2000 - 2003New York, New York, UsMarketing Director responsible for launching Somavert in the USLed extended brand team (publication planning, IPR, medical communications, KOL and advocacy development, branding), sales training, outcomes research, global development team, global supply team.Developed global and US launch forecasts and project valuations for the molecule and all LCM efforts.Worked with all regions to ensure launch success globally, with global positioning, messaging and branding -
Senior Marketing ManagerKnoll Pharmaceuticals, Former Division Of Basf 1997 - 2000Ludwigshafen, DeMarket research and business development lead for US brand team.Led 3 development projects as project director.Worked in endocrinology and pain management therapeutic areas.Forecast, valuation and business cases for all regional product launches.Launched Synthroid in Brazil and ChileLaunched Dilaudid family of pharmaceuticals in Australia, Canada and Europe -
Project SpecialistKnoll Pharmaceuticals, Former Division Of Basf 1995 - 1997Ludwigshafen, DeRecruited into BASF's Management Training Program (Corporate Relations, Crop Protection, Information Technologies, Dispersions, Animal Nutrition and Knoll Pharmaceuticals).Managed the roll-out of two SFA systems to field. Led ABC accounting project for the Sales and Marketing organizations within the Canadian conglomerate. Part of Change Management Team implementing Y2K switch from legacy to SAP systems. Rolled out largest customer satisfaction survey ever conducted by BASF Canada. -
Product ManagerBoots Pharmaceuticals 1993 - 1995Nottingham, GbProduct management position, including strategic planning, product positioning, messaging, segmentation and targeting. Sales force training. Promotional campaign development. Affiliate level contribution to business development efforts. Launch preparations for several pharmaceutical products. -
Synthetic ChemistPhero Tech 1988 - 1990Synthesized pheromones used in silviculture pest control devices.Supervised the production staff.
Ted Holland Bsc Mba Skills
Ted Holland Bsc Mba Education Details
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Ivey Business School At Western UniversityMarketing & General Management -
The University Of British ColumbiaLife Sciences -
University Of VictoriaMicrobiology
Frequently Asked Questions about Ted Holland Bsc Mba
What company does Ted Holland Bsc Mba work for?
Ted Holland Bsc Mba works for Qed Consulting, Llc
What is Ted Holland Bsc Mba's role at the current company?
Ted Holland Bsc Mba's current role is Marketing Director | Strategy | New Product Development | Commercialization | LCM.
What is Ted Holland Bsc Mba's email address?
Ted Holland Bsc Mba's email address is te****@****isk.com
What is Ted Holland Bsc Mba's direct phone number?
Ted Holland Bsc Mba's direct phone number is +160991*****
What schools did Ted Holland Bsc Mba attend?
Ted Holland Bsc Mba attended Ivey Business School At Western University, The University Of British Columbia, University Of Victoria.
What skills is Ted Holland Bsc Mba known for?
Ted Holland Bsc Mba has skills like Pharmaceutical Industry, Product Launch, Market Analysis, Diabetes, Market Research, Competitive Intelligence, Strategy, Biotechnology, Competitive Analysis, Commercialization, Product Development, Strategic Planning.
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