Not one to settle for the status quo, I’m a strategic marketing executive who loves to innovate by translating data into strategy for the multifamily housing industry.This data-driven approach works best when balanced with creativity, and I enjoy the opportunity to be analytical while also channeling my creative side.I’m obsessed with discovering new social trends, ideas, and hidden opportunities—I firmly believe that’s the key to innovation in property marketing, operations, and management. For example… ▶ I co-founded the first apartment search website to offer curated search results filtered by move-in date—a much-needed innovation that makes the apartment-hunting process smoother. ▶ I identified a huge gap in advertising source data collected by all property management software and collaborated with Yardi on an enhancement that gives property managers worldwide a clearer picture of the customer journey.▶ In the early days of Twitter, I creatively leveraged the platform to help apartment-hunters, becoming one of the case studies featured in the book Youtility for Real Estate. ▶ I came up with the idea for a “resident puppy” who could live at a new luxury apartment building, addressing the competing trends of enthusiasm for dogs and a busy workforce stretched too thin. In my current role at WC Smith, I lead our marketing program as well as leasing operations. I’m incredibly proud to be part of a company that gives back to the community as much as WC Smith does. You can learn more about us (and find links to our various apartment communities) at: www.wcsmith.com