As a Marketing Manager at Financial Cloud, I lead and execute the marketing strategy for a cloud-based platform that empowers financial institutions to deliver better services and outcomes for their customers. With over 10 years of experience in IT B2B marketing across international markets, I have developed a strong expertise in content creation, product marketing, campaign development, and demand generation, using tools such as Marketo and Hubspot to optimize performance and results.I have a proven track record of building the marketing function from scratch for start-ups, as well as working for industry-leading, multinational companies. I enjoy the marketing world because it allows me to express my creativity, collaborate with different teams across the business to gain new perspectives, and build best-in-class marketing strategies to help fuel business growth. I am passionate about tech for positive outcomes and driving growth, and I hold a CIM Level 6 Diploma in Professional Marketing and certifications in Content Marketing and Social Media. Outside of my profession, I love traveling and exploring new cultures and experiences. Some of my favourite destinations are Borneo, India, and Costa Rica, and I have a bucket list of swimming with whale sharks and going gorilla trekking.