• Increased passenger count by 35%, which moved the airport’s status to a small hub according to the Federal Aviation Administration• Prepare and manage marketing budget to achieve growth goals•Plan, design, and manage events from intimate to extravagant with budgets ranging from $500 to $30,000.• Supervise marketing intern• Oversee the creative development and content of advertising campaigns for the airport and Appleton Flight Center (print, digital and social media)• Design and create content for airport business and leisure newsletters, $50,000+ contacts• Manage and maintain airport and Appleton Flight Center websites and social pages•Assist in the execution of strategic marketing plans designed to drive growth and retention• Ensure brand consistency in marketing by working with various airport partners, including creative agencies, airlines, airport tenants, and community partners• Proactively monitor air service performance to expect soft and peak travel demand periods and re-prioritize marketing campaigns to maximize airport passenger business

- Led coordination of company events, groundbreaking ceremonies, national trade shows, and promotional events- Reviewed contracts with vendors and maintained a timetable for deposits, credit applications, rooming lists, menu choices, and entertainment programs- Tracked expenses and provided cost-reducing alternatives to executive management- Planned event advertising, including media outlets, graphics, and mass communications- Managed social media marketing, including promotional campaigns- Maintained customer relationship management system (Microsoft 365)- Created multiple sales materials including, booklets, brochures, PowerPoint presentations, postcards, and etc.

- Managed marketing budget - Designed, developed and implemented marketing campaigns- Grew social media presence driving brand awareness and engagement- Coordinated trade shows and special events- Capable of designing simple ads and handling small graphics projects in-house.

• Wrote 10+ news releases; published online by Hispanic Business with 319,617+ unique visitors per month• Managed Facebook page and increased likes to 700+, over a 145% increase over four months• Designed, wrote and sent html e-newsletters that were sent to 3,500+ members per month• Created new membership brochure, social media marketing plan, social media calendar and media kit • Researched marketing ideas to raise awareness for annual conference with over 2,000+ attendees

• Managed Youtube presence and generated content• Created photo journal with 1,000+ pictures of the Stevens Point Area• Helped maintain website and generated new graphics and content