Hollie Graham Caldwell Email & Phone Number

Pleasanton, California, Us

Austin, Texas, Us

My role involves overseeing the successful implementation of organizational change management and employee enablement plans, geared towards driving adoption and behavior change across the sales organization. I am responsible for designing and executing various components of the overall change strategy, including identifying target audiences, creating communication plans, conducting change impact analysis, readiness assessments, identifying change champions, and managing communication channels. I work closely with stakeholders such as Sales leadership, Enablement Content, Sales Coaching, GTM Strategy, and Sales Operations to ensure that initiatives are prioritized and launched effectively.• Led a team of 9 communications and change leaders • Created a programs and initiatives change/launch framework and playbook by which to define and execute program launch and measure effectiveness • Managed and executed seven SVP communications and editorial calendars to reinforce programs/initiatives • Measure comms and program engagement/effectiveness and create actionable insights/dashboards to move the needle

New York, Ny, Us

As a Sales Enablement Program Director, I played a crucial role in the commercial success of Infor’s portfolio. I was responsible for designing, implementing, and managing the enablement journey for over 800 SaaS ERP sellers, empowering these teams to position and sell Infor’s solutions effectively. Working cross-functionally with stakeholders across the organization, I successfully re-engineered our new hire onboarding program, created a new sales management leadership certification, created an industry-POV sales credentialing program, and oversaw three SKOs. Key responsibilities included:• Content Development: Collaborated with subject matter experts, product management, and marketing teams to create high-quality enablement content and training materials in multiple modalities.• Training Delivery: Delivered engaging virtual and in-person training sessions to Infor sellers and sales adjacent roles to equip them with the knowledge and skills required to sell Infor’s portfolio.• Cross-Functional Collaboration: Worked closely with product management, engineering, marketing, and other stakeholders to gather feedback, incorporate product updates, and ensure enablement materials were current and aligned with the latest product offerings.• Enablement Metrics and Reporting: Established key performance indicators (KPIs) to measure the effectiveness and impact of enablement programs. Generated progress reports, and identified areas for improvement.• Operational Excellence: Led a team of 6 Enablement Managers responsible for creating enablement content and managing programs through the change lifecycle. Developed scalable enablement frameworks to ensure the operational success of enablement programs. Maintained role-specific learning paths for all sales audiences• Communications Expertise: Managed multichannel change management communication plans to drive awareness, adoption, and completion analysis of training and enablement programs.

New York, Ny, Us

Managed internal, multichannel marketing and communication plans to drive awareness, adoption, and completion of training and enablement programs available to Infor sales professionals.• Owned, created, and deployed role-specific learning paths and enablement assets/programs for Infor HCM, Infor WFM, Infor Talent Science, Infor OS, and Infor Birst.• Exceeded average industry email marketing benchmarks in open, click through and internal consumption rates with Infor’s first-ever professional development education series • Refined communications strategies that drove consistency and clarity in messaging • Created, curated, and launched education initiatives across multiple platforms to increase engagement (including podcasts, micro-learning, webinars, etc.)• Created, managed, and refreshed internal enablement websites and digital content strategy

New York, Ny, Us

Managed internal, multi-channel marketing and communication plans to drive awareness, demand, adoption and completion of training and education programs available to Infor Consulting Services employees. • Refined brand, marketing and communications strategies to drive consistency and clarity in messaging • Created, curated and launched education initiatives across multiple platforms to increase engagement (including podcasts, micro-learning, infographics, blog posts, instructor-led training, elearning, webinars, etc.)• Refined and deployed audience specific messaging and value propositions across blogs, marketing collateral, demand gen materials and success stories to improve message retention, awareness and adoption• Created, managed and refreshed internal enablement websites and digital content strategy• Designed, developed and produced Infor’s first ever L&D podcast series aimed at Project Managers. Exceeded average industry email marketing benchmarks in open, click through and internal consumption rates. Industry-high consumption of podcast materials, especially in APAC region

New York, Ny, Us

Led marketing, communications and engagement/onboarding for Infor’s Education Alliance Program (EAP) which was uniquely designed to develop skilled, employable and professional early-in-career talent by partnering with universities and community organizations.• Achieved 5x growth of contracted educational institutions through demand generation programs• Implemented multi-channel marketing campaigns and live events to attract educational institutions, staff, faculty and students to training programs designed to equip students with employable skills.• Deployed demand generation to encourage Infor partners to help build and deliver curriculum with educational institutions as well as invest in and hire EAP’s pre-trained talent.• Launched communication plans and outreach to promote internal hiring of EAP’s talent.

San Diego, California, Us

Contributed to consistent annual revenue growth in the global Teradata Education business unit (customer training) through planning, developing and implementing marketing strategies and initiatives. • Created, managed and refreshed external Teradata Education websites and digital content strategy• Created, curated and launched marketing collateral content, assets and sales aides.• Managed development and launch of advertising and direct mail campaigns• Refined brand, marketing and communications strategies to drive consistency and clarity in messaging • Planned and executed marketing events and trade shows resulting in YOY increases in MQLs and MQL targets completion each year.

Developed and implemented strategic and tactical marketing plans. Managed two employees and oversaw outsourced resources (advertising agency, contract designers etc.). Planned and coordinated tradeshow participation, advertising conception and copywriting, developed customer/prospect database and oversee its use and maintenance, managed website copywriting, art direction and re-launched the site, managed copywriting, coordination and development of direct mail and collateral materials, managed sourcing and creation of signage and promotional items. Launched new brand. Created entire collection of marketing deliverables associated with the new brand, Simplicity Vinyl Systems, including, collateral materials, POS signage and displays, catalogs and website.

Developed and implemented strategic marketing plans and systems for three distinct companies - SPEEDCOM Wireless Corporation and its two divisions, Wave Wireless Networking and InstallGuys. Managed four full-time employees. Managed all aspects of brand and company marketing as defined by the marketing plan, including but not limited to: advertising, tradeshow coordination, collateral material development, public relations efforts, new product launches, website coordination, reseller communications programs and OEM marketing.