Hollie Light Email & Phone Number

Head of Marketing across RaceNation's Sports Technology Portfolio."RaceNation" event registration and management software"SportsGiving" fundraising platform and associated products"RaceNation Events" encompassing Ealing Half Marathon, Rough Runner etc

Guildford, England, United Kingdom

Digital Marketing Services for Disruptive Brands

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Achieving your brand objectives through the design and delivery of innovative activation strategies at local to international events.

Together, we can create your own bespoke event (with optional additional marketing support), or create partnership opportunities with existing events to drive brand activation and reach.

l have 10 years experience in all aspects of event management as well as directing and delivering both company and event sponsor marketing strategies; this has enabled me to perfect a unique talent for identifying valuable sponsorship opportunities at mass-participation events.

✓ Case Study: Race day anxiety management workshop.

There is a lot of emphasis on how physical activity improves mental health, but in certain environments it can trigger anxiety. I launched a novel initiative aimed to address this previously overlooked issue, which created an activation opportunity for a life-coaching academy whilst improving participant experience.

My portfolio of multi-award winning events boast a range of excellent sponsorship opportunities which enable partners (from a range of size and industries) to reach and engage with new and relevant audiences in a forward-thinking and memorable way.

✓ Case Study: "Been there, got the t-shirt"

Despite our current environmental crisis, mass-produced finisher's t-shirts have become something of an expectation at running races. I however strive to pioneer more sustainable and novel sponsorship opportunities that drive social media interaction and add value to participant experience (eg sponsorship of VIP areas, yoga / activities, photos...).

Woking

aat-events deliver a number of award winning mass-participation sports events (including Surrey’s largest half marathon); and bespoke events for corporate clients such as Mercer, Rutland Group, Citi Bank and Parkinson’s UK.- Work with Managing DirectorPropose clear marketing strategies and budgets which meet commercial objectives.R&D discussions to increase revenue and brand value.- Design and deliver a marketing plan / schedule for 20+ events.Amplify online and… Show more aat-events deliver a number of award winning mass-participation sports events (including Surrey’s largest half marathon); and bespoke events for corporate clients such as Mercer, Rutland Group, Citi Bank and Parkinson’s UK.- Work with Managing DirectorPropose clear marketing strategies and budgets which meet commercial objectives.R&D discussions to increase revenue and brand value.- Design and deliver a marketing plan / schedule for 20+ events.Amplify online and offline campaigns (event launch, local / industry news, reaction to trends...) in a relevant and innovative way.Manage in-house and outsourced colleagues to ensure it’s achieved on time.- Inspire target audiences with tailored content across online and offline platforms.Manage e-marketing and social platforms, ecommerce platforms, website and blog.Design of user-friendly website: surreyhalfmarathon.co.uk.Analyse and report ROI.- Brand management.Make all design-related decisions (sponsorship packs, medals, merchandise…).-Partnership management.Source, secure and maintain valuable, relevant partnerships and suppliers.-Event Director.All aspects of race organisation and event management (management of all event staff on race day, crisis/emergency planning…).I am contracted for my event management expertise by various other companies throughout the year. Show less

Head of all customer service, and responsible for managing social media sites. Other roles include event coordinator for special events, operations assistant and merchandise manager. I am also involved with the management of the festival, stage and MC.

Boxend, Bedford

Responsible for delivering both boat and cable experiences, and played a key role in all events held. I carefully considered every aspect of each experience/event including the music selected for the playlists and format of the lessons.

Sankt Anton, Austria

Used networking skills to secure deals with local bars and restaurants to host staff welfare events within an assigned budget.Separate to this, during my time in St. Anton, I had an operational and promotion role for Foreign Concept Events – events set up by seasonnaires, for seasonnaires.

Lesvos, Greece

Demonstrated excellent teaching, time keeping and multi-tasking skills in order to simultaneously coach and drive a ski boat for 10 minutes per person.

Demonstrate creativity within activity design and implementation, ability to exert authority and act as a role model within an environment that never fails to entertain and include every child.Coaching multi-sport activities to children aged 7-16 where I was responsible for a variety of finding constructive, fun and active ways to entertain large groups of children of a variety of ages and ability within sports including football, cricket and rugby.

Bachelor Of Science - Bs

Bsc, Sports And Exercise Sciences With National Diploma In Sports Massage

Activities and Societies: Vice President Uniwake, President/Events and Social Secretary Leeds University Wakeboarding, 1st Team Rowing.

A Levels: Aac, Biology; English And Art

Activities and Societies: Athletics Captain, Swimming Captain, Drama

9 Gcse'S: A*A, Physics, Chemistry, Biology, English, History & Drama

Activities and Societies: Running 1s, Swimming 1s, Lacrosse 1s

Bachelor Of Science - Bsc, Sports Science And Marketing