Shannon Holloway Email & Phone Number

New York, Ny, Us

Nonprofit land-based arts program, offering artists home-spun free-range wild woodsy spaces to gestate, create, and share what emerges. https://salmoncreekfarm-arts.org

Nonprofit organization that captures, preserves, and shares the stories of LGBTQIA2S+ elders, to build community and catalyze social change.

Seattle, Washington, Us

Guide small and service-based business owners, women, and minority-owned businesses in identifying and meeting financial goals. Work with clients in the Food & Beverage, Medical, Engineering, IT, EDI, and Education consulting arena, making an average of $500k to $20M in annual revenue to improve decision-making through the use of financial information and intelligence.➝ Provide recommendations for process improvements and accounting systems, and implement processes to improve reporting, better predict cash flow, and increase revenue.➝ Prepare budgets, forecasts, and specific analyses for decision-making, cash flow management, and timely financial reporting.➝ Consult with business owners regularly to develop dashboards and manage KPIs to ensure efficient operations, profit maximization, and continuous performance improvement.

San Francisco, Ca, Us

Oversee financial, accounting, fundraising, risk management, and human resources operations for technology startup, including business strategy, valuations, forecasting, and tax compliance. Manage the outsourced financial team, including Controller, Bookkeeper, and 2 CPAs.➝ Provide strategic leadership and advisory to Founders and management team, especially in regards to funding, long-term business strategy, and financial planning.➝ Secured over $6 million in capital, winning over $700k in the first 6 months, and spearheading three 409A valuations, including legal compliance and creating multi-currency financial reporting for investors. ➝ Created real-time dashboards, integrating AI platform, including runway, burn, cash in, cash out, departmental budget to actual, and optimizing same-day reporting of a $300K monthly spend.➝ Oversee all aspects of benefits and stock options admin, including health insurance, cap table management, options strategy, issuing, and communication.➝ Spearhead talent and performance management initiatives, including hiring, on-and-off-boarding, HR investigations, international and domestic payroll, and compliance for multiple states.➝ Build, refine, and drive the development of an integrated, globally relevant DEI strategy, leverage equity and inclusion best practices to inform business strategy, people management, company vision, and talent retention.➝ Served as Interim COO until June 2021, collaborating with leadership team to develop and implement mission, vision, values, and corporate strategy, including annual roadmap, KPIs, and OKRs.Major projects as COO include:➝ Defined operational structure and roadmaps of all employees and teams and implemented cascading system to define, measure and report OKRs and KPIs.➝ Facilitated monthly roundtable meetings and coached managers, identifying ways to enhance processes and departmental collaboration, and translating strategy into actionable goals for performance and growth.

Provide business strategy, accounting, and budget management services to start-ups, non-profits, and high-net-worth, artists and celebrity clients, supporting all phases of entity formation, branding, and social media/website management.Partner with founders and CEOs to implement projects such as securing funding and fundraising, organizing accounting operations, and scaling. Expert experience, in building and scaling non-profits and technology start-ups from the ground up, including hiring, Human Resources, Diversity/Inclusion systems, and financial controls.Major projects have included:➝ Launched multiple Qualified Opportunity Zone Funds and QOZ Businesses, which included strategizing how umbrella funds and sub-entities should interact, and organizing all formations and finances, from general accounting to taxes to fund compliance at both the state and federal US level.➝ Opened and managed bank accounts, and implemented financial controls for two funds totaling over $14M for seven Qualified Opportunity Zone Businesses.➝ Managed investor relations, collaborating with legal teams and current and prospective investors to provide GAPP financial statements, fundraising valuations, and reports for pre-and-post funding, including financial forecasts, insights, and recommendations to support decision-making.➝ Supported the formation of a multi-million-dollar healthcare company, building the finance department, providing strategic support to stakeholders, financial operational planning and execution, change management, and diversity/inclusion program design.➝ Provided SURI business filings for Puerto Rican entities, including but not limited to merchant certificates, sales and use tax, volume of business returns, annual reports, informative returns, quarterly returns for professional services, CRIM, and act 20. ➝ Partnered with PeaceJam to launch “1 Billion Acts of Peace” in Time Square and Monte Carlo, a partnership with Archbishop Desmond Tutu.

Developed and implemented culture and corporate social responsibility initiatives that align with a triple bottom line framework and supports organization's retention, engagement, and diversity and inclusion (D&I). ➝ Founded department and created overall strategy across multiple divisions for healthcare company, including developing cross-company, non-profit partnerships, and sustainability strategy. ➝ Sourced and negotiated partnerships with Soul Cycle, Crunch, Equinox, Chelsea Piers, YMCA, Lean In, and Lululemon, handling fundraising, corporate giving, and donor agreements contracting for projects and events. ➝ Formulated and monitored department budget, and produced multiple annual events with up to 450 guests in attendance.➝ Created bottom-up feedback loops, polls, and metrics for qualitative concepts such as behavioral change, culture, and values, creating first diversity team and subsequent D&I partnerships.➝ Advised senior management on rebranding, marketing, and communications strategy, and managed internal and external reporting and metrics on social responsibility initiatives goals, progress, and efforts.➝ Led fundraising efforts, including raising $43K for the Cancer Research Institute and over $78K for aligned non-profits as Director of Corporate Social Responsibility.

Oversaw financial management from company’s inception and throughout first three years of rapid growth, building financial management systems and department, including hiring support team and onboarding eventual CEO and Controller. ➝ Managed profit/loss (P&L), bank accounts, managerial reports, document retention, and tax compliance.➝ Developed, drafted, and maintained system of organization-wide internal controls and policies, and continuously assessed and improved policies and processes related to accounting and budget management.

London, Gb

Supported organization leadership with founding charitable branch, including advising on organizational structure, culture, and teams. Key projects include our pilot project: building an amphitheater in Nakivale refugee settlement and creating our mission, vision, and values as well as fundraising and budget strategy. ➝Collaborated with Event Manager to plan first scalable fundraising event in NYC, incorporating a structured program featuring a panel discussion and live music. ➝ Created scalable structures and processes for Brand Ambassadors and fundraising event management, including training and role descriptions to be used for events at global offices. ➝ Managed the 501c application process including financial statement preparation, budget creation and strategy, and audit processes.

Directed financial management and business strategy for world-renowned artist, Jacob Collins, serving as the liaison with galleries such as Adelson Galleries and Christies, and managing all accounting and tax compliance.

New York, Ny, Us

Redesigned accounting, financial management, and payroll systems and processes. Designed a leaner system for tracking employee payroll and finances, and merged accounting systems for sister companies.

Directed sales, operations, human resources, accounting, and financial management functions for rock-climbing gym with multiple investors, 70 employees, and over 200 1099 consultants. Initiated and launched profitable summer camp, and served as point person for all gym-sponsored and customer events.

Bachelor Of Arts (B.A.), Economics

Master Of Fine Arts (Mfa), Writing

Master Of Fine Arts - Mfa